The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy Millennial, “an easy, non committal way to keep tabs and staying emotionally close to our ...

We all know that the Internet is a very public space -- but do we always act that way?  The separate compartments of social networking sites, once isolated in their own little boxes, have created an illusion of privacy where none may exist -- and now those boxes are opening wide. Consider this: Rapleaf alone has created over 50 million ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

We've talked before about the many benefits of social bookmarking (Digg, Del.icio.us, StumbleUpon, and so on) for sharing the web pages you've discovered and for helping others to share your own site or blog. But when it comes to online research and collaboration, are the usual social bookmarking services really the best possible tool for ...

Britt Bravo of Have Fun * Do Good has an excellent post about using the social web for social change. In the nonprofit sector, online activism has become much more than sending an email to Congress or making a donation. Organizations today are engaging their constituents to upload pictures, text and videos and share their ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  (Updated on 19/10/07 to address comments below) Overview Every nonprofit knows that fundraisers are critical to their existence.  Without donations, no resources are available to support the primary cause or purpose of the ...