Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool, however, and it's a great place for any nonprofit to dive in. If you’ve been using Twitter ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...

Should your organization be investing in online fundraising? The latest benchmark data says yes.Internet use is growing at an astronomical pace, and a prime donor demographic leads the way. In 2007, the Internet adoption rate for American adults aged 50 and over, with a post-secondary education and household income of $75,000 or more, was up by ...