Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — ...

Could your organization get a message to all your members within 48 hours?  One small assocation thought so --  until last week, when an unexpected event revealed a major flaw in how the group was communicating with its members.This is a real-life example of a real nonprofit organization, but let's just call it Association XYZ  -- a ...

Spend just a half-hour in a nonprofit office, and you're likely to be all too familiar with  MS Word's mail merge feature -- or at least, with the sheets of peel-and-stick mailing labels that can quickly be generated with it!  And where would a nonprofit be, without mail merge to help quickly create those direct mail pieces and ...