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New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits, and nonprofits are learning more about making the best use of the popular social networking site. We've talked about setting up a Facebook account and Profile, and a bit about Groups. Let's take a quick look now at ...

Effective communication – and more precisely, the effective transfer or exchange of knowledge –  is vital to any nonprofit organization. It lies at the root of everything a nonprofit does – from pitching your cause to donors and funding agencies, to delivering services to members and clients; and from seeking public support and the ear of ...

When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when ...

Project management software is a tough and competitive field. With so many excellent choices out there, it's hard to know what tools will work best for your organization's needs. Do you want web-based or desktop application? Which features will you really use? How long is the learning curve — and will everyone in your organization be willing and ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia broadcasting into the hands of organizations that could never afford to buy television air ...

Could your organization get a message to all your members within 48 hours?  One small assocation thought so --  until last week, when an unexpected event revealed a major flaw in how the group was communicating with its members.This is a real-life example of a real nonprofit organization, but let's just call it Association XYZ  -- a ...

Maps have come a long way from the traditional classroom wall map that many of us grew up with. Online, maps have taken on added dimension with multimedia mashups and a new level of interaction: the information they can deliver goes far beyond topographical features and geo-political boundaries. Here are three maps from three different nonprofit ...

RSS is short for Really Simple Syndication, an internet standard for publishing updates to web-based content. You may hear it called web feeds, XML feeds, RSS channels, subscriptions, syndicated content -- by any name, it's all RSS -- and one of the most useful bits of internet technology to come along. What can RSS do for you? As a ...