First-time nonprofit managers can often use a bit of guidance from more experienced colleagues, as well as the answers to specific questions. The problem is, there just aren’t enough mentors to go around, and perhaps this is especially so in the nonprofit sector where resources are stretched to the limit. What’s the solution? Well, Third ...

Internet users are getting used to — and expecting, even demanding —  greater levels of interactivity in the websites they visit. They're looking for websites that are much more than a simple digital publication. Websites that engage them in some active way, even if it’s simply to leave a comment on a news item, subscribe to get updates or ...

Did you catch the buzz? Today is Blog Action Day, when bloggers around the world are asked to bring attention to one social issue. Last year it was the environment; this year, it's poverty. It's the kind of easy feel-good meme that the Internet loves -- and that can reward participating blogs with a boost in web traffic -- but what are the ...

The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy Millennial, “an easy, non committal way to keep tabs and staying emotionally close to our ...

Has this ever happened to you? The printer jams, just as you’re trying to rush out a newsletter. Or you come up short on stationery and stamps, a few letters short of your mailing list run. Or you’re on the road with only a web-enabled phone at hand, when you remember an urgent note that must go out by mail… Some days, we can’t help wishing ...

New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits, and nonprofits are learning more about making the best use of the popular social networking site. We've talked about setting up a Facebook account and Profile, and a bit about Groups. Let's take a quick look now at ...

Project management software is a tough and competitive field. With so many excellent choices out there, it's hard to know what tools will work best for your organization's needs. Do you want web-based or desktop application? Which features will you really use? How long is the learning curve — and will everyone in your organization be willing and ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia broadcasting into the hands of organizations that could never afford to buy television air ...