Did you catch the buzz? Today is Blog Action Day, when bloggers around the world are asked to bring attention to one social issue. Last year it was the environment; this year, it's poverty. It's the kind of easy feel-good meme that the Internet loves -- and that can reward participating blogs with a boost in web traffic -- but what are the ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...