For nonprofits, a well-run contest is often enough to raise a significant amount of money in ticket sales, entry fees and straight-forward donations  But what about those contests that don’t have an entry fee or other fundraising tool connected with them? What does the organization gain from the trouble and expense of putting on such ...

It’s generally accepted that the nonprofit world is closely modelled on that of business.  A positive balance on the owner’s year-end bank statements, or a positive impact on whatever cause the nonprofit was formed to support? There’s a strong parallel. And nonprofits can benefit from the never-ending corporate research into what drives ...

In this Mini-Case Study, we interview Priscilla Christian and highlight La Habra High School Alumni Association as a very special project.   Priscilla Christian, Vice Chairwoman and Webmaster La Habra High School Alumni Association   Priscilla serves as Vice Chairwoman and Webmaster. Over the last 20 years she has ...

Non-profits and businesses have a lot to learn from each other. Non-profits would likely do better if they placed more emphasis on earning their donors' trust and businesses too would make more profit if they focused their efforts on building trusting relationships with their customers.So how can nonprofits earn their donors' trust? The ...

Does a non-profit need a marketing plan? Why?  Your non-profit definitely needs a marketing plan (and a lot of patience) to cut through the signal-to-noise ratio - especially on the Web. Unlike other methods of obtaining visitors through traditional media, Web marketing takes a lot of time and ‘seed planting’ before things really take ...