Michael Sola is the Director of Information Technology of the Chesapeake Bay Foundation (CBF), a nonprofit dedicated to restoring and protecting the Chesapeake Bay and its tributary rivers. For the past 6 months, Michael Sola has been blogging as part of the organization's larger communications strategy. We caught up with ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 4:Objective: Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your education of SEO and nonprofit resources online. Let’s Get Started: 1. Link ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 3: Objective: Your week three objective is to plan and develop a sound link recruitment campaign. What you need to know: Links- A link is a connection between one webpage to another.  Search engines value links because if many ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 2:Objective: Your week two objectives are to implement a sitemap and create and maintain a successful blog. What you need to know: Sitemap- Having a sitemap that connects the entire website will eliminate the need for having multiple ...

      Jim Milsom, Unit Owner Riverplace One Hundred     About Riverplace One Hundred   Riverplace One Hundred is a Condominium Association, made up of 117 unit owners. About 60% of the owners actually live in other states and their Florida condo is a part time residence in the winter. So staying in ...

In this Mini-Case Study, we interview Priscilla Christian and highlight La Habra High School Alumni Association as a very special project.   Priscilla Christian, Vice Chairwoman and Webmaster La Habra High School Alumni Association   Priscilla serves as Vice Chairwoman and Webmaster. Over the last 20 years she has ...

Marketing is the selling of services, ideas or products. While traditional marketing shifts the buying patterns of products by consumers, social marketing shifts ideas, attitudes and behaviours of individuals in a society. With social marketing, the emphasis is on learning what people want/need rather than trying to persuade them to buy ...

Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small nonprofit, association or club and would like to start using email in your marketing ...

Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will make your association come off looking professional, serious and ready to meet the needs of your ...

Your content – and how you present it – is a vital piece of the puzzle in selling yourself on the Web. You may have a very nice looking and sleek site, but if the writing on it isn’t concise, easy-to-read and relevant, visitors might only take a look at it once and never come back. Here are a few ideas to attract visitors, and keep them returning ...