It’s generally accepted that the nonprofit world is closely modelled on that of business.  A positive balance on the owner’s year-end bank statements, or a positive impact on whatever cause the nonprofit was formed to support? There’s a strong parallel. And nonprofits can benefit from the never-ending corporate research into what drives ...

The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy Millennial, “an easy, non committal way to keep tabs and staying emotionally close to our ...

''As a donor to charity, what do we nonprofits do that irritates you? What’s caused you to stop giving to a charity?'' Marc Pitman asked the tough questions on LinkedIn, a social-networking site with a business/professional focus where the demographic is likely to be a close match for many nonprofits’ donors.  And the answers are very ...

When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times, the number of potential donors ...

Has this ever happened to you? The printer jams, just as you’re trying to rush out a newsletter. Or you come up short on stationery and stamps, a few letters short of your mailing list run. Or you’re on the road with only a web-enabled phone at hand, when you remember an urgent note that must go out by mail… Some days, we can’t help wishing ...

New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits, and nonprofits are learning more about making the best use of the popular social networking site. We've talked about setting up a Facebook account and Profile, and a bit about Groups. Let's take a quick look now at ...

Effective communication – and more precisely, the effective transfer or exchange of knowledge –  is vital to any nonprofit organization. It lies at the root of everything a nonprofit does – from pitching your cause to donors and funding agencies, to delivering services to members and clients; and from seeking public support and the ear of ...

Project management software is a tough and competitive field. With so many excellent choices out there, it's hard to know what tools will work best for your organization's needs. Do you want web-based or desktop application? Which features will you really use? How long is the learning curve — and will everyone in your organization be willing and ...

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: ...