Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy ...

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia broadcasting into the hands of organizations that could never afford to buy television air ...

For an example of how simple web tools and social networking sites can be used to raise awareness of a nonprofit's cause, LOLseals is worth a close look. It's a new photo caption contest from the Humane Society of the United States, blending pop culture trends and web 2.0 tools in a low-cost campaign that practically begs to go viral. ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com. Think your nonprofit organization has no need for a blog? You may want to think again. According to Technorati, more than 10,500 blogs were tagged charity, 4,000 blogs nonprofit and 2,300 blogs philanthropy in January of 2007 and these numbers are ...

Your nonprofit organization may buy advertising space to take a message to the general public, send out newsletters and email blasts to reach your membership, and run a website and blog to do both. But all of that, in the end, is simply “talking about yourself” – a strategy with very limited powers of persuasion. “You'll never say anything ...

 Michael Sola is the Director of Information Technology of the Chesapeake Bay Foundation (CBF), a nonprofit dedicated to restoring and protecting the Chesapeake Bay and its tributary rivers. For the past 6 months, Michael Sola has been blogging as part of the organization's larger communications strategy. We caught up with ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 4:Objective: Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your education of SEO and nonprofit resources online. Let’s Get Started: 1. Link ...

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com  Week 2:Objective: Your week two objectives are to implement a sitemap and create and maintain a successful blog. What you need to know: Sitemap- Having a sitemap that connects the entire website will eliminate the need for having multiple ...

      Jim Milsom, Unit Owner Riverplace One Hundred     About Riverplace One Hundred   Riverplace One Hundred is a Condominium Association, made up of 117 unit owners. About 60% of the owners actually live in other states and their Florida condo is a part time residence in the winter. So staying in ...

In this Mini-Case Study, we interview Priscilla Christian and highlight La Habra High School Alumni Association as a very special project.   Priscilla Christian, Vice Chairwoman and Webmaster La Habra High School Alumni Association   Priscilla serves as Vice Chairwoman and Webmaster. Over the last 20 years she has ...