Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — ...

Cleaning up a mailing list is never quite as easy as it should be. To purge an inactive address from your database can feel like you're letting go of something that could ''come in handy'' someday — even if it's not useful now, and hasn't been productive for quite some time. Just like spring-cleaning your home, however, a good clean-up ...

The more you know about your members, the better your organization can serve them. As we've mentioned, a variety of free tools for online polls are available to  answer the simple questions -- but sometimes you need more detailed information from your members. Would you like to be able to track each individual's response, instead of ...