Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group. (In fact, trying to give step-by-step ''one size fits all'' directions for using social media is ...

How would you define Web 2.0? Wikipedia does a pretty good job of explaining it, but why use words alone to explain such a complex idea, when you can show-and-tell? Try this: Flip open just about any North American newspaper to the comics page... then take a look at Dilbert.com. The companion website to Dilbert, Scott Adams' widely ...

  Tim Fullerton is the Online Communications Lead for Oxfam America, an organization committed to creating lasting solutions to poverty, hunger and injustice. In the following interview, Tim and I talk about the use of social networking sites MySpace to reach out to people, build a community and recruit new activists and donors. ...

Lisa Dernick is the Hospitality and Special Events Chairperson for The Gulf Coast JRT Network, an affiliate club of the Jack Russel Terrier Club of America that brings together Jack Russel terrier owners located in the southeast region of Texas. In the following interview Lisa and I talked about how she set up a successful website, her effort to ...

I've always been interested in social networking sites like Myspace, Twitter and LinkedIn. But lately, I've been spending quite some time on another social site which I've found to be quite worthy of my time and yours. If you haven't guessed it yet, I'm talking about Facebook. This powerful networking service is not just for individuals ...