I would use a polling feature so members (not public visitors to our website) could rate different companies. On our website we have a "products and services guide" for our members - it lists companies the members may hire to do work for them. It would be great if members could also respond to a poll about companies they worked with and the poll results be visible to all other members. Something similar to the star-rating on the WA forums.
The poll question would be something like - How would you rate ABC company?
The response choices could be - Excellent, Good, Average, Fair, Poor.
If there was a comments field as well, that would be superb.
I think it would only work if there was an unlimited (or set the limit high, such as 200) number of active polls because each company listed on the Guide would each need a separate poll. And of course the results must be visible to all members. Each poll would be placed near each company's entry on the Guide.
Thanks, Anne