Renewal is a relatively rarely used aspect of profile
Re your statement - maybe I'm missing something, but how do people renew? Or are you saying that most organizations don't have annual renewal periods?
The only way I can see that people can renew is to go to profile? That is the most used aspect of profile as far as I can see, since most people are not changing addresses and other information very often.
I've gone in to the members area and added text telling people that renew is under profile. I realize I can go into the renewal letters for every level/date period and tell people that renewal is under profile and I'll have to do that also.
When I set things up, I pretty much just used the language that was there, about signing in to renew. I didn't realize that renewal was so hidden at the time. When they just sign in there is nothing obvious to point them to where to go to renew - unless I'm just missing it?