16 February 2011
In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. But before you start brainstorming ideas for member engagement and recruitment strategies, there is an important building block that you need to have in place as a foundation - an effective member/contact database.
08 July 2010
A recent article from by Meredith MacMillan from Association Media & Publishing entitled " Managing Web Content with a Small Staff " hit on a number of great points about the online presence of smaller associations, but I thought her tip about...
06 July 2010
If you're like most people, you probably think of "software" as something that comes in a shrink-wrapped box of CD-ROMs and that your IT department has to come around and install on your hard drive. In fact, web-based software (sometimes called " Software...
29 June 2010
Imagine you're the membership coordinator for a small association or some other member-driven organization. (If you actually ARE a membership coordinator, just imagine you're yourself!) Now imagine you don't have an online tool to maintain your membership...