Internet users are getting used to — and expecting, even demanding — greater levels of interactivity in the websites they visit. They're looking for websites that are much more than a simple digital publication. Websites that engage them in some active way, even if it’s simply to leave a comment on a news item, subscribe to get updates or a newsletter, or speak up in a quick opinion poll. Websites, ideally, that give users a way to connect and interact with each other online... Can a small nonprofit
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