This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software: a set of tools for membership administration, event registration, website management, online fundraising - with friendly and knowledgeable tech support. See for yourself how affordable and easy it is to use: - Take a tour!

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• 10 December 2008

  Online Donations Still Up in a Down Economy 

  What does an uncertain economy mean for the bottom line of nonprofit fundraising efforts? "Overall, the news is good," says Sarah DiJulio, Executive Vice President of M+R Strategic Services. The economy may be down, but online donations are up -- so far. Read More... Posted Wednesday, December 10, 2008 3:30 AM by Rebecca | 2 Comments Filed under: Fundraising, nptech, Marketing, Non-profit Communications, research

• 02 October 2008

  Selling Nonprofits to Generation Y - on Paper 

  Nonprofits often take lessons from corporate research into what drives the "citizen-consumer" — especially teens and young adults, the first generation born into this high-speed, high-tech world. Miriam Kagan (GenerationYGive) has been wondering, along those lines, could catalogs be Gen Y’s version of direct mail? Read More... Posted Thursday, October 02, 2008 6:55 PM by Rebecca | 1 Comments Filed under: General non-profit interest, Fundraising, nptech, Marketing, Non-profit Communications, publicity, research

• 24 September 2008

  How to Learn More about Your Website Audience 

  Are the people who are visiting your website really the audience that you're trying to target? The more you know about your website visitors, the better you can tailor your content to attract the audience you want to reach — but for nonprofits and associations with a limited budget, market research can be a tough challenge. One way to learn more about your website readers is to ask them directly about their purpose in visiting the site, their background, their expectations of your organization, and Read More... Posted Wednesday, September 24, 2008 3:54 PM by Rebecca | 8 Comments Filed under: Non-profit technology, nptech, websites, research

• 08 September 2008

  Online Donations: Survey Shows Potential for Growth  

  The American Express Charitable Gift Survey , released late last year in partnership with the Center on Philanthropy at Indiana University , sought to answer two key questions: “How do people give online?” and “How much do they give per donation?” The study reports that the average gift size is $172, but most gifts are less than $100, suggesting that most nonprofits rely on large numbers of small donors rather than on the headline-making major bequests. Six percent of donors give online, and there Read More... Posted Monday, September 08, 2008 6:42 PM by Rebecca | 1 Comments Filed under: General non-profit interest, Fundraising, nptech, Donor management, research

• 28 August 2008

  44% of Donors Check Out Your Nonprofit Online 

  When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times , the number of potential donors using the Internet to find out more about the nonprofits who contact them has jumped from 25% in 2005 up to 44% in 2008. Even more significant, perhaps, is the Read More... Posted Thursday, August 28, 2008 4:19 PM by Rebecca | 1 Comments Filed under: General non-profit interest, Fundraising, nptech, Best practices, E-mail marketing, Non-profit Communications, websites, Donor management, research

• 11 August 2008

  Statistics for Good 

  A great deal of reliable statistical data has long been available to the public eye — but it’s often been a challenge for resource-strapped nonprofit organizations to track down the information you need for policy development or to support your fundraising appeals with cold hard facts. UNdata has just made that research task a bit easier. A replacement for the old and unwieldy United Nations Common Database, the new UNdata website brings together all the major United Nations databases and those of Read More... Posted Monday, August 11, 2008 4:14 PM by Rebecca | 2 Comments Filed under: Non-profit technology, General non-profit interest, nptech, database, research