This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software: a set of tools for membership administration, event registration, website management, online fundraising - with friendly and knowledgeable tech support. See for yourself how affordable and easy it is to use: - Take a tour!

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• 02 October 2008

  Selling Nonprofits to Generation Y - on Paper 

  Nonprofits often take lessons from corporate research into what drives the "citizen-consumer" — especially teens and young adults, the first generation born into this high-speed, high-tech world. Miriam Kagan (GenerationYGive) has been wondering, along those lines, could catalogs be Gen Y’s version of direct mail? Read More... Posted Thursday, October 02, 2008 6:55 PM by Rebecca | 1 Comments Filed under: General non-profit interest, Fundraising, nptech, Marketing, Non-profit Communications, publicity, research

• 10 September 2008

  Set Up for Google Adwords Success with NTEN Webinars 

  Have you ever wanted to try online advertising to promote your organization, but weren’t sure how to get started? Starting tomorrow, NTEN.org (The Nonprofit Technology Network) will be hosting a series of webinars aimed at teaching you how to get the most out of Google Grants, a program that offers free online Google Adwords advertising to select non-profits. Read More... Posted Wednesday, September 10, 2008 4:31 PM by Rebecca | 1 Comments Filed under: Non-profit technology, General non-profit interest, nptech, Marketing, Google, training, publicity

• 19 June 2008

  Easy RSS Updates with PingShot 

  Most of the search engines and web-based feed reading services will check for updates to your blog from time to time, but what if you have breaking news that you want to get out fast? You can notify ("ping") each feed reading service separately whenever you update with new content, but there's a much faster and easier way. Publish your blog's RSS feed through FeedBurner.com , and let its PingShot feature publicize those updates for you -- automatically. Choose the services you want to ping -- including Read More... Posted Thursday, June 19, 2008 2:03 PM by Rebecca | 1 Comments Filed under: Non-profit technology, nptech, Blogging, RSS, Feedburner, publicity

• 06 June 2008

  5 Keys to Effective Knowledge Transfer for Nonprofits 

  Effective communication – and more precisely, the effective transfer or exchange of knowledge – is vital to any nonprofit organization. It lies at the root of everything a nonprofit does – from pitching your cause to donors and funding agencies, to delivering services to members and clients; and from seeking public support and the ear of decision-makers, to collaborating with other organizations in projects of common interest. Whether the movement of information is one-way (knowledge transfer) or Read More... Posted Friday, June 06, 2008 8:13 PM by Rebecca | 2 Comments Filed under: General non-profit interest, nptech, Best practices, Non-profit Communications, training, publicity

• 20 May 2008

  Help a Reporter — Get Free Media Exposure 

  When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when someone else tells your story for you. And there's no question which type of communication packs the biggest public relations punch. Read More... Posted Tuesday, May 20, 2008 2:08 PM by Rebecca | 4 Comments Filed under: Non-profit technology, nptech, Marketing, Volunteers, Non-profit Communications, media, publicity