People born since 1980 — the first generation to grow up in a wired world — have a whole new set of expectations about communication. Nonprofits who want to reach this audience need to rethink the traditional outreach methods and learn to understand how this group operates. Whether we call them Millenials, Net-Genners, or Generation Y, these young people “dislike and tune out traditional news media,” says Joanne Fritz, PhD, Nonprofit guide at About.com. “They are more likely to use their internet
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