When your nonprofit sends out its next fundraising direct mail appeal, how many potential donors will be heading to the Internet before they decide if they want to donate? The number of people checking out your organization online may be higher than you think! According to a new study by The NonProfit Times , the number of potential donors using the Internet to find out more about the nonprofits who contact them has jumped from 25% in 2005 up to 44% in 2008. Even more significant, perhaps, is the
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