Cleaning up a mailing list is never quite as easy as it should be. To purge an inactive address from your database can feel like you're letting go of something that could "come in handy" someday — even if it's not useful now, and hasn't been productive for quite some time. Just like spring-cleaning your home, however, a good clean-up on your mailing list will pay off in terms of efficiency and effectiveness, and make it easier to manage. It's a matter of trading in the quantity of contact addresses
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