More than just a colorful decoration for your website, a favicon (short for favorites icon ) can help to create a unique identity for your website. Those little 16 x 16 images are a powerful and visual way to help "brand" your organization, and to keep your website visitors in touch with whose site they are on. For example, on every page of www.WildApricot.com , you'll see our apricot icon shown right before the URL in the web browser's location bar and next to the site's name in the browser tab.
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