Ten years ago, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger laid out 95 principles for communicating with customers online. The Cluetrain Manifesto , sounded a visionary wake-up call that the Internet would change — was already changing — the fundamental nature of the relationship between businesses and their markets. Parts of the book are nothing short of brilliant, while other passages still have us shaking our heads in confusion about the intended meaning, a full decade later.
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