Wild Apricot Blog


	This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software: a set of tools for membership administration, event registration, website management, online fundraising - with friendly and knowledgeable tech support. See for yourself how affordable and easy it is to use: - Take a tour!

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18 April 2008

Making a Case for Social Media Marketing

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy performed 27% better in achieving their business goals than those with poor social media strategy. Most nonprofits are barely scratching the surface when it comes Read More...

Posted Friday, April 18, 2008 3:01 PM by Rebecca | 1 Comments

Filed under: Non-profit technology, General non-profit interest, nptech, Marketing, Web 2.0, Best practices, Blogging, Social networking, accountability, Non-profit Communications

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We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations

How web masters and administrators can do more with less
Web 2.0 and Social Media trends
Ease of use - technologies that delight you and those that frustrate you
Industry news and upcoming events
Case studies and best practices

You will also see occasional posts about Wild Apricot product but we strive to be unbiased and helpful and focus on broader issues of interest to member-based, charitable and community organizations - so they can use web technology more efficiently.

About me - 'Curious Apricot'

I'm Rebecca Leaman, and it's my pleasure to join the Wild Apricot blog team in exploring how to use the internet and web 2.0 tools more effectively. Currently I am the primary blog writer. I work with Bonasource's Wild Apricot marketing team.

Please feel free to contribute non-profit technology tips and ideas by commenting on blog entries.