This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. This blog is sponsored by Wild Apricot membership software: a set of tools for membership administration, event registration, website management, online fundraising - with friendly and knowledgeable tech support. See for yourself how affordable and easy it is to use: - Take a tour!

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• 18 April 2008

  Making a Case for Social Media Marketing 

  Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done by Collactive of close to 200 organizations, those with a successful social media strategy performed 27% better in achieving their business goals than those with poor social media strategy. Most nonprofits are barely scratching the surface when it comes Read More... Posted Friday, April 18, 2008 3:01 PM by Rebecca | 1 Comments Filed under: Non-profit technology, General non-profit interest, nptech, Marketing, Web 2.0, Best practices, Blogging, Social networking, accountability, Non-profit Communications

• 15 April 2008

  8 Tips for an Effective Online Survey 

  Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents, why not consider an online poll or survey? Here are 8 quick tips to help you get started: 1. Identify your goals. Online surveys can be an easy and cost-effective way to identify your constituents' needs and priorities, to learn what you're doing Read More... Posted Tuesday, April 15, 2008 4:51 PM by Rebecca | 12 Comments Filed under: Non-profit technology, General non-profit interest, nptech, Web 2.0, Best practices, Reader Polls, Non-profit Communications, surveys

• 30 January 2008

  Online Fundraising 101 

  Should your organization be investing in online fundraising? The latest benchmark data says yes . Internet use is growing at an astronomical pace, and a prime donor demographic leads the way. In 2007, the Internet adoption rate for American adults aged 50 and over, with a post-secondary education and household income of $75,000 or more, was up by 20% over 2006, according to the Pew Internet & American Life Project . Median cumulative growth in online donors has been 100% over three years, compared Read More... Posted Wednesday, January 30, 2008 10:40 AM by Rebecca | 0 Comments Filed under: Non-profit technology, Fundraising, nptech, Best practices, Non-profit Communications