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• 09 March 2010

  How to Get Your Nonprofit into Local Newspapers 

  With all the buzz about social media, it’s easy to forget that offline media attention can be equally valuable, especially for community-based nonprofits who want to get attention to local projects or recruit local members and volunteers. Offline media attention is good. Getting it can be hard, however, in the digital information age. Challenged by online alternative news sources, print newspapers are slimming down, cutting pages to cut their costs. To save on staff, newspapers increasingly bypass Read More... Posted Tuesday, March 09, 2010 9:32 AM by Rebecca | 6 Comments Filed under: General non-profit interest, nptech, Marketing, Best practices, events, Non-profit Communications, media

• 11 February 2010

  How to Bring Facebook Fans to Your Nonprofit Blog: Part 3 

  Your fans not only create the community around your nonprofit's Facebook Page, they define how they want to experience it and create much of the content. Here are some ways to bring some of that interactivity to your nonprofit's blog or website. Read More... Posted Thursday, February 11, 2010 5:55 PM by Rebecca | 2 Comments Filed under: Non-profit technology, nptech, Marketing, online community, Blogging, Social networking, Facebook, Non-profit Communications, websites, social media

• 03 February 2010

  Is the Right Person Doing Your Nonprofit's Social Media? 

  Who handles the social media marketing for your nonprofit? Often, in a small organization, the job falls to the most enthusiastic person — or to the Gen Yer on staff (on the theory that “that generation knows all about this web stuff”) — but wouldn’t it be nice if there were some convenient scoring system to help you pick the right person? Tom Humbarger has come up with a skills-assessment matrix based on the D.A.R.C. framework suggested by Brian Halligan and Dharmesh Shah in their hit marketing Read More... Posted Wednesday, February 03, 2010 2:02 AM by Rebecca | 21 Comments Filed under: Non-profit technology, General non-profit interest, nptech, Marketing, Blogging, Social networking, Non-profit Communications, social media, careers

• 29 January 2010

  How to Bring Facebook Fans to Your Nonprofit Blog - Part 2 

  "How can our nonprofit move the active conversation from our Facebook fan Page to our organization’s own blog‌?" The nonprofit that asked this question might be a small one, but their challenge certainly isn’t! Here's one way to tackle it. Read More... Posted Friday, January 29, 2010 1:44 PM by Rebecca | 9 Comments Filed under: Non-profit technology, nptech, Marketing, online community, Blogging, Social networking, Facebook, Non-profit Communications, websites, social media

• 27 January 2010

  Best of Association Jam: Association Links for January 2010 

  What will you do in 2010 that you've never done before to help your associations thrive? That's the kind of provocative question we like to start out a new year pondering! And appropriately enough, Association Jam's overall top-voted story for the first month of 2010 was Jeff De Cagna's Top Ten 2010 Trends for Associations at Principled Innovation Blog : Not predictions, he says, but "informed estimates of emerging issues" most likely to shape the business environment for associations through the Read More... Posted Wednesday, January 27, 2010 8:59 AM by Rebecca | 2 Comments Filed under: Associations, Non-profit technology, Fundraising, nptech, Marketing, Volunteers, Google, Social networking, Non-profit Communications, membership, websites, event management, Membership management, social media, Association Jam

• 21 January 2010

  How to Bring Facebook Fans to Your Nonprofit Blog: Part 1  

  A challenging social media question came in from a very small health-related nonprofit support group, recently: How can we move the active conversation on our Facebook fan Page over to our organization’s blog? Read More... Posted Thursday, January 21, 2010 11:59 AM by Rebecca | 8 Comments Filed under: Non-profit technology, nptech, Marketing, online community, Blogging, Social networking, Facebook, Non-profit Communications, websites, social media

• 27 December 2009

  Best of Association Jam: Association Links for December 2009 

  This month's round-up of the top-voted association stories submitted to AssociationJam.org may be the most diverse and interesting yet — and there were even a couple of categories (Leadership and Fundraising) in which two very different stories tied for top place! Here, by topic, are the top stories voted up by Association Jam readers for December 2009. Read More... Posted Sunday, December 27, 2009 10:16 AM by Rebecca | 0 Comments Filed under: Associations, Non-profit technology, Fundraising, nptech, Marketing, Volunteers, Google, Social networking, Non-profit Communications, membership, websites, event management, Membership management, social media, Association Jam

• 30 November 2009

  Best of Association Jam: Association Links for November 2009 

  Here are the Top 10 association stories voted up by Association Jam readers in November 2009 — one for each of the topic categories, and one bonus link that came in a close second, just for fun! Read More... Posted Monday, November 30, 2009 11:00 AM by Rebecca | 1 Comments Filed under: Associations, Non-profit technology, Fundraising, nptech, Marketing, Volunteers, Google, Social networking, Non-profit Communications, membership, websites, event management, Membership management, social media, Association Jam

• 12 October 2009

  Can You Tell Your Nonprofit's Story in 5 Photos? 

  TechSoup’s Digital Storytelling Challenge offers a chance for your photos and videos to win cool prizes for your organization, ranging from a Flip video camera to Adobe software. This contest is wide open to all — submissions are welcomed from the community at large, nonprofits, individuals, libraries, and organizations both in the US and elsewhere in the world — but your entries do need to be in by Friday, October 16th . Even if you’re not 100% sure you can pull it off by the deadline, it’s still Read More... Posted Monday, October 12, 2009 11:25 PM by Rebecca | 1 Comments Filed under: Non-profit technology, General non-profit interest, nptech, Marketing, Web 2.0, Non-profit Communications, images, Videos, YouTube

• 10 June 2009

  New on Facebook: Usernames for Custom URLs 

  Facebook has just announced that it will be offering custom usernames (“vanity URLs”) for Facebook Profiles and Pages, starting at 12:01 a.m. EDT on Saturday, June 13, 2009. Custom usernames are a big deal for many Facebook members, who have long been frustrated by hard-to-remember Page and Profile addresses made up of random strings of numbers. Directing people to your Facebook page can be as easy as telling them your username. For organizations who want to publicize their Facebook presence in a Read More... Posted Wednesday, June 10, 2009 4:05 PM by Rebecca | 7 Comments Filed under: Non-profit technology, nptech, Marketing, Facebook, publicity, social media

• 02 June 2009

  30 Great Links for Associations 

  We've rounded up 30 of the most useful and interesting stories filed at AssociationJam.org in the past month, just a sample of the resources for associations you’ll find at the portal site. It was quite a challenge to pick out just 3 links in each category for Membership, Events, Board, Volunteers, Fundraising, and Technology — in fact, Social Media gets a double dose! The list is topped out with 3 articles on miscellanous other aspects of running a not-for-profit organization, and 3 more links that Read More... Posted Tuesday, June 02, 2009 5:13 PM by Rebecca | 3 Comments Filed under: Associations, Non-profit technology, nptech, Marketing, online community, membership, Association Jam

• 27 April 2009

  PR Works Podcast: How Non-Profits Use Social Media 

  I’ve just been listening to a podcast of Lee Weinstein’s conversation with public relations consultant Donna Gibbs on how non-profits are successfully using social media right now, where Gibbs shines a light on the social media marketing activities — on Facebook, YouTube, Twitter — of two charities she’s involved with personally. The power of the Internet means that even smaller amounts by individuals can make a big difference because of (a) the sheer volume of givers and (b) tools that are readily Read More... Posted Monday, April 27, 2009 2:58 AM by Rebecca | 2 Comments Filed under: Non-profit technology, Fundraising, nptech, Marketing, Social networking, Facebook, case studies, Non-profit Communications, Twitter, social media

• 16 April 2009

  Free SEO Helper Tool for Non-Profits 

  So you want your non-profit website to do better in the search engines, so people can find you more easily — but there's no budget to hire an SEO consultant to make it happen? Not sure how to go about doing it yourself? This may help: LotusJump , a web-based tool designed to help non-experts do their own search engine optimization, offers a free Basic account to qualified non-profits . Here’s how the service works: Set up your LotusJump account and give it your website address, along with 3 keyword Read More... Posted Thursday, April 16, 2009 1:58 PM by Rebecca | 7 Comments Filed under: Non-profit technology, nptech, Marketing, Web 2.0, SEO, websites

• 03 February 2009

  How to Shorten URLs and Track Clicks 

  If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links. Read More... Posted Tuesday, February 03, 2009 6:54 PM by Rebecca | 13 Comments Filed under: nptech, Marketing, Web 2.0, Social networking, Twitter, analytics, social media

• 17 December 2008

  Connect Your Nonprofit's Offline and Online Activities 

  Your nonprofit’s website gets tens of thousands of hits every month. Thousands support your Cause on Facebook, and you’ve mapped out a killer Twitter strategy to attract a hundred new followers weekly. So what? “Those are impressive numbers on the surface,” says Jayne Craven of Coyote Communications, but it’s vital to evaluate your organization’s online activities in terms of offline actions: “If they don’t translate into more volunteers, repeat volunteers, new and repeat donors, new and repeat clients, Read More... Posted Wednesday, December 17, 2008 1:41 AM by Rebecca | 5 Comments Filed under: nptech, Marketing, Best practices, Non-profit Communications, websites

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