Keep costs down with web-based services instead of purchasing software, urges Bruce Judson , a Senior Faculty Fellow at the Yale School of Management . His audience is primarily start-up businesses, but the advice is equally applicable to nonprofit organizations. Even more so, perhaps, with accountability tagged as a strong priority for many donors and supporters. Rather than buy an expensive piece of software you might not use again, why not explore the free and low-cost options? Web-based applications
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