This past Wednesday, I attended the Association of Internet Marketing and Sales of Canada event on “ Building Online Community ”. It had a good line-up of speakers featuring Robert V. Kozinets , Assistant professor at the Kellogg School of Business at Northwestern University, Jennifer Evans of Sequentia Communications, and Lee Dale of Smack Inc. The event explored the theories and applications of online communities and demonstrated a variety of ways for building communities. Below is a summary of
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