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A very well thought-out presentation. What I like is that, unlike many other articles on social media I have come across, it doesn't leave me wondering about what I should do next. You actually provide a very practical approach to the effective use of social media that doesn't suck up all the time from my day and yet produces results. Thank you.

Awesome Workshop!

Couldn't agree more that social media, especially in todays economy, is integral to a non-profits marketing arsenal. So much so, that The Jenzabar Foundation is offering a $3,000 grant to one U.S.-based non-profit organization based on a blogger’s demonstration on how they are either effectively utilizing, or propose to utilize, social media to raise awareness and/or funds for their cause.

We encourage everyone to apply and continue to ride the social media wave towards bettering their causes.

Best,

- The Jenzabar Foundation

Homepage:

http://www.thejenzabarfoundation.org/ics

Blog (Social Media Award):

http://thejenzabarfoundationblog.com/

Great presentation. I agree with comments about this providing good "next steps." Many nonprofits feel overwhelmed and immobilized by social media. From the buzz out there, it sounds as though EVERYONE is doing amazing stuff using Web 2.0 tactics. The truth is that many corporate and nonprofit organizations are just starting to think about a social media presence. The key is to start with small steps and build from there. You don't have to do everything overnight. Evaluate each attempt. Do more of what's working and drop what isn't.

Great blog. I just discovered it and just added it to my feed reader.

"From the buzz out there, it sounds as though EVERYONE is doing amazing stuff using Web 2.0 tactics. The truth is that many corporate and nonprofit organizations are just starting to think about a social media presence. The key is to start with small steps and build from there. You don't have to do everything overnight. "

I wholeheartedly agree with you, Deborah --  well said!

I just felt so validated by this presentation. I have been interviewing for new media positions with non profits and one of the first things I tell them is that first they need to get their house in order. Otherwise, their Facebook pages, Twitter accounts etc will just be a passive reflection of their sites. Thanks for posting through Slideshare. I am sharing it!