Getting your message out is only one-half of the Internet communications strategy for a savvy nonprofit organizaton. You also need to be tuned in to the "buzz" -- to know who's talking about your organization and your cause online, and what they're saying. How else can you engage your audience in true conversation?

Kivi Leroux Miller (Nonprofit Marketing Guide) and Lindy Dreyer (SocialFish.org) are offering a free webinar next week to help you learn how.

You’ll learn why you should be listening to online conversations and how you can use what you hear to improve your nonprofit’s programs and marketing. We’ll also walk you through how to set up several easy, free listening tools, step by step.

Thursday, November 13, 2008
12:00 - 12:30 p.m. Eastern (9:00 a.m. Pacific)

Registration is required to reserve your spot, but there is no charge for this half-hour webinar. (For more information, visit NonprofitMarketingGuide.com.)

If you can't take part in the webinar -- or can't wait for it to happen! -- do check out How to Listen to Your Audience Using Social Media at SocialFish.org, for a comprehensive list of advice and resources to get you on the right track.