This is just one of the great lessons on organizational blogging outlined by Forum One's Andrew Cohen.
Andrew points to a great discussion about blogging from a recent Web Executive Seminar at the National Press Club where speakers were discussing the strategic and tactical elements of blogging for organizations. Two other key take-aways were:
- Show and Tell Good Stories
- Couple Your Blogging Strategy with Your Organization's Mission
But this take from Michael Edson of the Smithsonian's American Art Museum resonated the most with me:
"...Many organizations are afraid to start a blog because they feel that there's a standard model they most follow. They need to be opinionated or must update it every hour of the day, etc. "There's a lot of purists out there in the blogosphere that think that a blog has to be a particular thing," Michael said. "You have to be controversial, you have to be a curmudgeon. I'm here to say 'bull!' A blog is a serial publishing idiom. And it's up to you guys to decide what makes sense for your organization, if at all..."
For more tips on blogging, check these out:
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