We received the following comment in response to a recent post about “Five ways nonprofits can use Flickr to reach new audiences”:
"You're right, Flickr has a ton of potential for all kinds of cool social applications for clubs, charities and associations. My favorite is using a photo pool for a conference along with one of those Flash badges to shuffle and display those images on a web page. I actually still have one up from ASAE2006 at my blog, about half way down the nav bar. I just don't understand why more people aren't using Flickr. I spoke to a group of about 30-40 association execs a few weeks ago, and none of them had a Flickr account."
The comment raises a really good point and I could not agree more. Why aren't more people using Flickr? Here are some of the most common reasons we've heard:
- Takes too much time to maintain
- Our members are not technical enough to use it
- I want to do it but I procrastinate because I am not sure what the practical steps are
- The usage pattern and specific benefits to our members and our organization are unclear
- How do we deal with lack of control?
- How can we measure results?
But I'm sure that there are many others. So I’d like to open this question up for discussion and hear your thoughts on why your nonprofit, club, charity or association is not using Flickr. What barriers inside or outside your organization are preventing you from using Flickr and what tools or tips would help you get started? Feel free to be open and honest with your feedback. We really want to know what you think.
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