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  • Why and How to Preview Shortened Links

    Lori Halley 07 October 2009 4 comments
    Link-shortening services are more widely used every day, and very useful to turn a very long website address into a tiny URL that’s a better fit for social media, email, and mobile use — but shortened links can also hide a security risk. Stay safe by knowing how to preview a shortened link's destination before you click through to a bad web page.
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  • Twitter Replies by Email - Alternatives to TwitApps

    Lori Halley 16 September 2009 6 comments
    What do you do when a favorite web application goes away? That’s what some 4000 users of TwitApps are wondering, now that the Twitter-to-email tool is being dropped by its developer. Sure, the code is going open source — inevitably, a new tool will...
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  • Twitter 101 for Nonprofits

    Lori Halley 14 September 2009 4 comments
    You know how, every so often, you come across a presentation you wish you’d created? For me, this week, it’s Twitter 101 for Nonprofits . In this slideshow introduction to the “fastest-growing social media platform in the world,” Frank Barry (@franswaa)...
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  • How to Post Twitter Updates on Your Facebook Page

    Lori Halley 31 August 2009 4 comments
    A Wild Apricot reader left a comment on our post about how to publish your Facebook Page to Twitter, asking: “Is there an application out there to update a Facebook Fan Page’s status from Twitter?” The short answer is, yes, there are several ways you can do this. Here are three different tools that will do the job.
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  • Publish Your Facebook Page to Twitter

    Lori Halley 21 August 2009 13 comments
    For some time, Twitter users have been able to publish their Twitter updates automatically to Facebook . Now, Facebook is returning the favor. On August 20, Facebook announced a new feature allowing Facebook Pages to automatically feed status updates,...
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  • Twitter + Flickr = Twitterfountain

    Lori Halley 14 August 2009 3 comments
    Engage your audiences, help supporters of your non-profit keep up with any tagged topic on Twitter and Flickr, or publicize your event with a custom Twitterfountain , a nifty new mashup you can embed on your blog or website — Have you ever wanted to...
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  • How to Find Local People on Twitter

    Lori Halley 28 July 2009 1 comments
    It’s great to interact with others around the world in social networks — to learn what other organizations are doing, and to reap fresh ideas for your own nonprofit — but what a many small nonprofit often needs most is to connect with potential volunteers and supporters in your own community. Here are a few tools to help you find local Twitter users.
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  • Do Hashtags Help a Twitter Topic Search?

    Lori Halley 23 July 2009 4 comments
    In a recent comment on An Introduction to Twitter Hashtags , Wild Apricot reader 88keyman came through with a really great question: Suppose I’m writing on a topic concerning Iran. If I include the hashtag #Iran, how does that differ from merely using...
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  • Is Someone Else Using Your Twitter Hashtag?

    Lori Halley 13 July 2009 6 comments
    An interesting question on Twitter hashtags came from one of our readers last week — "Our organization has been using a certain hashtag on Twitter. Now another organization has started to use the same hashtag. How can we handle that?"
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  • Should Your NonProfit Charge for Twitter Content?

    Lori Halley 08 June 2009 10 comments
    Super Chirp , a service that lets Twitter users earn money from private “premium tweets” to paying subscribers launched yesterday. At first glance, it's an interesting idea for non-profits with avid supporters who might be willing to “donate” for access...
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  • Is Your Charity Tweeting for Twollars, er, Dollars?

    Lori Halley 29 May 2009 7 comments
    Twollars, the Twitter-based "currency of appreciation," stepped into the spotlight this week with a new site design, a write-up at Mashable, and even a mention in Business Week. CharityWater.org scored over $1,500 US from Twollars — but will those virtual micro-donations add up to real-world funds for other charities?
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  • SociafyQ - Free Social Media Tracking and Analytics

    Lori Halley 23 May 2009 4 comments
    By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Even for nonprofits on a tight budget, there are plenty of good monitoring tools. But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? SociafyQ is designed to do just that.
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  • PR Works Podcast: How Non-Profits Use Social Media

    Lori Halley 27 April 2009 2 comments
    I’ve just been listening to a podcast of Lee Weinstein’s conversation with public relations consultant Donna Gibbs on how non-profits are successfully using social media right now, where Gibbs shines a light on the social media marketing activities...
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  • How to Shorten URLs and Track Clicks

    Lori Halley 03 February 2009 14 comments
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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  • Security Issues in Social Media Shouldn't Put Nonprofits Off Networking Online

    Lori Halley 04 January 2009 9 comments
    As more and more nonprofits take advantage of social media sites to connect with supporters, security concerns are rising more to the forefront. This past weekend, Twitter was hit by a phishing epidemic — just the latest in a string of attacks against...
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