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  • Faith Online: How Christians and Churches are using Web 2.0 Technology

    Lori Halley 06 April 2009 5 comments
    Technology already plays a significant role in many North American churches, and to expand a church's ministry to the Internet is not a great leap. "The internet is a mission field," says John Saddington of ChurchCrunch, "and sometimes it's easier to be effective if you see it as one."
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  • How Memes Can Help Your Nonprofit Blog

    Lori Halley 19 March 2009 4 comments
    When the venerable Fieldstone Alliance surprised its readers this week with 25 Random Things that Make the Nonprofit Sector Great , picking up on a popular fad that’s been making the rounds of Facebook, it was a strong hint to take a closer look at...
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  • Facebook's New Public Profile Pages: Good News for Nonprofits

    Lori Halley 09 March 2009 17 comments
    Facebook's announcement of Public Profile Pages means nonprofits will be able to "share all types of content with an unlimited number of users" and Facebook users will be able to comment on their posted content. It's a giant step forward for nonprofit outreach on Facebook.
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  • Idealist.org Announces Social News Site for Nonprofits

    Lori Halley 05 March 2009 0 comments
    Idealist.org and Reddit.com have just announced the launch of IdealistNews.com, a “social news” service where users submit and vote on “timely and important news of remarkable things happening in the nonprofit world.” What makes these services interesting...
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  • How to Shorten URLs and Track Clicks

    Lori Halley 03 February 2009 14 comments
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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  • Facebook Profiles and Pages and Groups, oh my!

    Lori Halley 30 January 2009 56 comments
    If questions from our readers are any indication, there’s still a lot of confusion about the differences between Facebook’s Profiles, Fan Pages, and Groups — and which of these might best suit a nonprofit’s social-networking plan. Let’s take a closer...
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  • Social Publishing: Scribd as a Tool for Nonprofit Outreach

    Lori Halley 20 January 2009 8 comments
    There are any number of ways a nonprofit can make a document available to readers online. Put the text on your website, email it, offer a PDF for download, even embed a Powerpoint presentation in a web page. Combine the convenience of online document sharing with the power of social networking, however, and "social publishing" could ramp up your outreach.
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  • Creating a Social Media Policy for Your Nonprofit

    Lori Halley 08 January 2009 15 comments
    Who should speak for your organization in social media? How can you control what’s being said about your group and your cause? If you're not sure, it may be time to work out a social media policy for your staff and volunteers who blog and chat and comment online, where the personal and professional lines often blur.
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  • Security Issues in Social Media Shouldn't Put Nonprofits Off Networking Online

    Lori Halley 04 January 2009 9 comments
    As more and more nonprofits take advantage of social media sites to connect with supporters, security concerns are rising more to the forefront. This past weekend, Twitter was hit by a phishing epidemic — just the latest in a string of attacks against...
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  • Free Webinar: Social Media for Social Good

    Lori Halley 11 December 2008 0 comments
    Want to learn more about Web 2.0 and the latest social media trends? Convio is hosting a free webinar with Emily Riley , Senior Analyst from JupiterResearch, and social media blogger Beth Kanter of Beth’s Blog . In only 75 minutes, attendees will learn...
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  • First Steps in Social Networking for Nonprofits

    Lori Halley 01 December 2008 10 comments
    Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group....
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  • Free Webinar: Find Out Who's Talking About Your Organization and Issues Online

    Lori Halley 07 November 2008 1 comments
    Getting your message out is only one-half of the Internet communications strategy for a savvy nonprofit organization. You also need to be tuned in to the "buzz" -- to know who's talking about your organization and your cause online, and what they're saying.
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  • Get Started Right with Your Nonprofit on Twitter

    Lori Halley 22 October 2008 8 comments
    It seems like a dozen different social-media sites start up every day, so it can be a challenge to know where to put your online outreach efforts. Twitter is one real-time networking platform that’s clearly floated to the top of the social-media pool,...
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  • Business and Nonprofits Find Value in Twitter

    Lori Halley 16 September 2008 12 comments
    The original intention of sites such as Twitter may have been purely social, but like many Web 2.0 tools, it has evolved in the hands of its users. This time last year, the Canadian Marketing Association saw Twitter as a new toy for the tech savvy...
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  • Case Study: Mamapreneurs on Growing Membership Site for Business Moms

    Lori Halley 12 September 2008 3 comments
    Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks about strategies for growing an active membership web site, and shares her top 5 tips for online community building.
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