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  • Faith Online: How Christians and Churches are using Web 2.0 Technology

    Lori Halley 06 April 2009 5 comments
    Technology already plays a significant role in many North American churches, and to expand a church's ministry to the Internet is not a great leap. "The internet is a mission field," says John Saddington of ChurchCrunch, "and sometimes it's easier to be effective if you see it as one."
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  • 12+ Great Ways to Share Your Non-Profit's Knowledge Online

    Lori Halley 03 April 2009 3 comments
    Collecting information is a large part of what many non-profit organizations do as a part of their mission. When you need to share that information online, PDF format leaps to mind. But aren’t you just a bit bored by PDFs? Your audience, too, may be looking for something fresh.
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  • What Makes a Successful Online Community?

    Lori Halley 17 March 2009 1 comments
    A successful online community can pay off in increased word of mouth (35%), more brand awareness (28%), bringing new ideas into the organization faster (24%) and greater customer loyalty (24%), according to the 2008 Tribalization of Business study...
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  • Case Study: Community Membership Websites Help to Keep Neighborhoods Safe

    Lori Halley 16 February 2009 1 comments
    When a series of home and auto burglaries hit the community of Seven Oaks, Florida, last summer, Andy Denbo of EdgeLineTech.com responded by launching a new website, SevenOaksWatch. The site’s main focus was to gather information, keep residents informed...
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  • Social Publishing: Scribd as a Tool for Nonprofit Outreach

    Lori Halley 20 January 2009 8 comments
    There are any number of ways a nonprofit can make a document available to readers online. Put the text on your website, email it, offer a PDF for download, even embed a Powerpoint presentation in a web page. Combine the convenience of online document sharing with the power of social networking, however, and "social publishing" could ramp up your outreach.
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  • First Steps in Social Networking for Nonprofits

    Lori Halley 01 December 2008 10 comments
    Nonprofits looking to start using social media as a marketing tool will find a wealth of sound advice online, but putting the pieces together into a solid strategy? That's the real challenge. No one simple strategy will work for every nonprofit group....
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  • Contests Help Nonprofits Get Buzz and Build Community

    Lori Halley 14 October 2008 0 comments
    For nonprofits, a well-run contest is often enough to raise a significant amount of money in ticket sales, entry fees and straight-forward donations But what about those contests that don’t have an entry fee or other fundraising tool connected with...
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  • Case Study: Mamapreneurs on Growing Membership Site for Business Moms

    Lori Halley 12 September 2008 3 comments
    Award-winning public relations professional and former broadcast journalist, Marlynn Jayme Schotland created Mamapreneurs Inc. to provide support and networking opportunities to business owners who are also mothers. Based in Portland, Oregon, the organization reaches out online to “mamapreneurs” anywhere in the world. Here, Marlynn talks about strategies for growing an active membership web site, and shares her top 5 tips for online community building.
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  • 3 New Ways to Target Your Audience with Facebook Pages

    Lori Halley 04 September 2008 9 comments
    We’ve talked before about how nonprofits are using Facebook to connect with their supporters online, figuring out ways to work around the “closed door” model of the popular social-networking site. For example, setting up a nonprofit Facebook Page that...
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  • Tech Support for Free and Open-Source Software

    Lori Halley 20 August 2008 0 comments
    This is the third part of our series on free and open-source software and the resources to help your organization make the most of what FOSS has to offer. When you need to know the meaning of a word, you flip open a dictionary. It’s a trusted authority....
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  • A Closer Look at Facebook Events

    Lori Halley 18 August 2008 13 comments
    Facebook is fast becoming a popular way to publicize an organization's event, invite guests, and track who plans to attend. Facebook Events may be just what your group needs -- but could you be shutting out some of the people who might support your event? The fact is, for non-members of the site, Facebook can feel like a frustrating series of closed doors...
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  • An Introduction to Free and Open Source Software

    Lori Halley 13 August 2008 5 comments
    As more cash-strapped non-profits, businesses, and individuals turn to free or open-source software to stretch their budgets, the open-source movement is booming. There may be no better time to talk frankly about the realities of using free or open-source...
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  • What's Your Rapleaf Reputation - and why should you care?

    Lori Halley 30 June 2008 1 comments
    We all know that the Internet is a very public space -- but do we always act that way? The separate compartments of social networking sites, once isolated in their own little boxes, have created an illusion of privacy where none may exist -- and now...
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  • Facebook Applications for Your Non-Profit Page

    Lori Halley 23 June 2008 49 comments
    So you've signed up your nonprofit group for a Facebook Page -- now what? It can be challenging to know what to put on your Page to make the best use of the space, especially if you're setting out to build a new page from scratch. And if you're new...
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  • How to Set Up a Non-Profit Facebook Page

    Lori Halley 16 June 2008 136 comments
    New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits , and nonprofits are learning more about making the best use of the popular social networking site. We've talked about...
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