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Tags : member communication

18 April 2011

A Thank-you Can Be Powerful

Did you know that thanking volunteers can increase their engagement? In this post we suggest that instead of holding a "thank-a-thon" once a year, you develop on-going volunteer recognition plans. (read more)
Posted Monday, 18 April 2011 at 9:00 AM by Lori Halley [Engaging Apricot] | 3 comments
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07 March 2011

Membership Marketing Resources

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. For membership organizations that want to better understand relationship building - or breakup; the power of content; or if you simply want to hear what other nonprofit communicators have to say on these topics, we've identified a report that outlines what drives engagement through email, Facebook and Twitter; a white paper on why marketing is content; and a Guide to Nonprofit Marketing Wisdom. (read more)
Posted Monday, 07 March 2011 at 9:00 AM by Lori Halley [Engaging Apricot] | 1 comments
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03 March 2011

Member Communications and Information Overload - Finding Balance

One of our readers asked some great questions in a comment to a recent post about getting started with social media: What will people find interesting and useful? Will they find excessive messaging annoying? How does an organization find a balance? Since many membership and non-profit organizations may be asking themselves these very questions in terms of their member communications, we offered some ideas on how you can begin to answer these questions. (read more)
Posted Thursday, 03 March 2011 at 9:30 AM by Lori Halley [Engaging Apricot] | 0 comments
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22 February 2011

Apricot Chat: Spotlight on a 501(c) Organization -- Professional Insurance Agents of Florida, Inc.

We had a chat with John Herd, the Director of Communications at the PIA of Florida, a 501(c)6 organization that has been with Wild Apricot since November 2009. John left us a great review about our product on LinkedIn, so we decided to see what other insights he had to share. Check out the great things that John has done with his organization's website; hear what he has to say about our functionality and support; and learn the valuable tips he provides for newer Wild Apricot users! (read more)
Posted Tuesday, 22 February 2011 at 11:00 AM by Lenna Titizian [Dancing Apricot] | 0 comments
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18 February 2011

Member Engagement - Sharing Stories

As I was preparing a series of blog posts on member engagement and communications (the #1 issue facing organizations in 2011 according to our Blog Reader Survey), one of January's Nonprofit Blog Carnival posts - Nonprofits and Information: Sharing Our Stories - caught my attention. In this post, Jennifer Hoyer (of the Edmonton Social Planning Council), notes that those of us in the non-profit world often take for granted the information that we work with each day, and forget that those outside of this world usually don't hear about this information unless we tell them. Are you keeping your members, volunteers or supporters informed? Are you sharing your stories? (read more)
Posted Friday, 18 February 2011 at 11:30 AM by Lori Halley [Engaging Apricot] | 0 comments
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14 February 2011

Cast a Wider Net for New Nonprofit Members

Hooking new members for your nonprofit takes the right bait, offered patiently and repeatedly, not to mention the challenge of landing them when you do get a bite! But the best tools and most canny tactics won’t be effective if you’re casting for new members in a fished-out pool. (read more)
Posted Monday, 14 February 2011 at 8:01 AM by Rebecca Leaman [Curious Apricot] | 3 comments
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17 January 2011

2011 Nonprofit Communications Trends Report

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look... (read more)
Posted Monday, 17 January 2011 at 11:00 AM by Lori Halley [Engaging Apricot] | 4 comments
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13 January 2011

Using a Content Strategy to Promote Your Organization

Content Strategy is a term that is popping up more and more often in the business world. In a guest post, Ja-Naé Duane defines content strategy and shares her advice on how to promote your cause, association, non-profit or member organization using a content strategy. (read more)
Posted Thursday, 13 January 2011 at 10:00 AM by Lori Halley [Engaging Apricot] | 5 comments
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10 January 2011

Is Social Media a Waste of Time for Your Association?

Are your members, volunteers or potential donors using social media? The answer is YES - research confirms even 20% of adults 50-64 use social networking daily. While social media campaigns can be time consuming and/or expensive, you can start small and set simple, specific and achievable short term goals. (read more)
Posted Monday, 10 January 2011 at 4:45 PM by Lori Halley [Engaging Apricot] | 8 comments
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28 December 2010

6 Web Tools to Help Small Organizations Thrive

This is a guest post by Ja-Naé Duane, artist, creative economist, social media strategist and a faculty member at Northeastern University. Ja-Naé is also CEO of Wild Woman Entrepreneurs, Ja-Naé Ventures, Co-founder of the Massachusetts Artist Leaders Coalition, Founder of The Leaders and author of "How to Start Your Business with $100." (read more)
Posted Tuesday, 28 December 2010 at 8:49 AM by Lori Halley [Engaging Apricot] | 4 comments
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21 December 2010

2 More Free Non-Profit Resources

Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: Nonprofit Tagline Database and Storytelling for Nonprofits - How to craft stories that inspire donors. (read more)
Posted Tuesday, 21 December 2010 at 4:20 PM by Lori Halley [Engaging Apricot] | 0 comments
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20 December 2010

Can Online Functionality Increase Member Engagement?

As the calendar year winds down many organizations are looking for time-saving online applications to help juggle the busy event, holiday and renewal period. But remember that your members are time-strapped too. As you review your existing or new online... (read more)
Posted Monday, 20 December 2010 at 4:46 PM by Lori Halley [Engaging Apricot] | 2 comments
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03 December 2010

Assessing Your Brand & Communications

Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility,... (read more)
Posted Friday, 03 December 2010 at 11:04 AM by Jay Moonah [Noisy Apricot] | 3 comments
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