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Wild Apricot Blog : Tags : Marketing

20 July 2007

Using online tools to build alumni relations- La Habra High School Alumni Association Mini-Case Study

In this Mini-Case Study, we interview Priscilla Christian and highlight La Habra High School Alumni Association as a very special project. Priscilla Christian, Vice Chairwoman and Webmaster La Habra High School Alumni Association Priscilla serves as... (read more)
Posted Friday, 20 July 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 2 comments
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30 April 2007

AIMS event - Building Online Communities

This past Wednesday, I attended the Association of Internet Marketing and Sales of Canada event on “ Building Online Community ”. It had a good line-up of speakers featuring Robert V. Kozinets , Assistant professor at the Kellogg School of Business... (read more)
Posted Monday, 30 April 2007 at 5:49 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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07 March 2007

Social Marketing De-Mystified

Marketing is the selling of services, ideas or products. While traditional marketing shifts the buying patterns of products by consumers, social marketing shifts ideas, attitudes and behaviours of individuals in a society. With social marketing, the... (read more)
Posted Wednesday, 07 March 2007 at 7:26 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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12 February 2007

Basics of email marketing for nonprofits

Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small... (read more)
Posted Monday, 12 February 2007 at 11:26 AM by Lenna Titizian [Dancing Apricot] | 3 comments
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29 January 2007

Designing Your Non-profit Web site

Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will... (read more)
Posted Monday, 29 January 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 4 comments
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16 January 2007

Developing Effective Content for the Web

Your content – and how you present it – is a vital piece of the puzzle in selling yourself on the Web. You may have a very nice looking and sleek site, but if the writing on it isn’t concise, easy-to-read and relevant, visitors might only take a look... (read more)
Posted Tuesday, 16 January 2007 at 7:00 AM by Lenna Titizian [Dancing Apricot] | 3 comments
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12 January 2007

What can non-profits learn from businesses? ………Trustiness!

Non-profits and businesses have a lot to learn from each other. Non-profits would likely do better if they placed more emphasis on earning their donors' trust and businesses too would make more profit if they focused their efforts on building trusting... (read more)
Posted Friday, 12 January 2007 at 7:00 AM by Lenna Titizian [Dancing Apricot] | 0 comments
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11 January 2007

Non-profits are using emerging web 2.0 tools and you should too

It should come as no surprise. The buzz about Web 2.0 tools and software-as-a-service (SaaS) has been caught and non-profits are adopting them. That's the gist of the recent article in IT Business In fact, there are a lot of ready-to-use software-as-a-service... (read more)
Posted Thursday, 11 January 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 0 comments
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02 January 2007

Marketing Practices for Non-Profit Organizations

Does a non-profit need a marketing plan? Why? Your non-profit definitely needs a marketing plan (and a lot of patience) to cut through the signal-to-noise ratio - especially on the Web . Unlike other methods of obtaining visitors through traditional... (read more)
Posted Tuesday, 02 January 2007 at 1:36 PM by Dmitriy Buterin [Chief Apricot] | 2 comments
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22 December 2006

Who Are You? Branding Your Non-Profit Site on the Web

Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your... (read more)
Posted Friday, 22 December 2006 at 4:33 PM by Dmitriy Buterin [Chief Apricot] | 3 comments
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14 December 2006

New account plans start at $12/month, new features.

We have just released Wild Apricot v 2.9 - our 9th release since July 1st 2006. Our sincerest thanks to all our customers and others who have been evaluating Wild Apricot and providing feedback and asking questions. We are good with technologies and... (read more)
Posted Thursday, 14 December 2006 at 1:57 PM by Dmitriy Buterin [Chief Apricot] | 0 comments
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- Wild Apricot,
- Marketing
23 November 2006

Happy Thanksgiving!

Warm wishes from Wild Apricot team - Happy Thanksgiving! (read more)
Posted Thursday, 23 November 2006 at 1:38 PM by Dmitriy Buterin [Chief Apricot] | 0 comments
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- Marketing,
- Wild Apricot
15 November 2006

Trends and Best Practices for Associations

I greatly enjoyed the recent CSAE seminar on Trends and Best Practices for Associations (and many of them apply to other kinds of non-profit organizations). The world is changing and we all have to adapt - or deal with (unpleasant) consequences! The 7 measures of success study done with Jim Collins as the advisor (author of famous business bestseller Good to Great) was also quite interesting, I will probably do a separate post on that one. Here is a short recap of 8 Super Trends discussed: 1. Demassification (break-up of the mass market). (And this word sounds made-up to me. I prefer "mass customization") The mass market is breaking into smaller pieces, as differences in lifestyles, preferences, and priorities further segment the population. Members and prospective members alike are interested in focused efforts to meet the needs of their smaller, more specialized groups, not in a one- size-fits-all package of association products and services. (I am definitely seeing this trend. One very cool idea we are working on in our Wild Apricot system which will help to support this notion is a tagging concept - to let people "tag" member records and events just like they tag pictures on Flickr or bookmarks on Del.icio.us) (read more)
Posted Wednesday, 15 November 2006 at 8:06 PM by Dmitriy Buterin [Chief Apricot] | 4 comments
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23 October 2006

Scary Apricot - our Halloween logo

Happy Halloween! For the next 7 days or so we will be replacing our regular Wild Apricot logo with a Halloween variation - though we will stay short of renaming into Wild Pumpkin. Do not be (too) scared! Have a great Halloween and we hope that by using... (read more)
Posted Monday, 23 October 2006 at 9:20 AM by Dmitriy Buterin [Chief Apricot] | 0 comments
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- Wild Apricot,
- Marketing
29 August 2006

Using RSS technology for marketing intelligence

Our friends at Radar Farms have setup a Wild Apricot "radar" Radar is a customized search engine tracking new information related to our Wild Apricot software. It looks at both RSS feeds and websites and aggregates summaries on the radar page. This... (read more)
Posted Tuesday, 29 August 2006 at 12:39 PM by Dmitriy Buterin [Chief Apricot] | 0 comments
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Practical Information for Associations, Non-Profits and Member-driven organizations

Wild Apricot Blog

Wild Apricot Blog : Tags : Marketing

20 July 2007

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