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Wild Apricot Blog : Tags : Marketing

02 October 2008

Selling Nonprofits to Generation Y - on Paper

Nonprofits often take lessons from corporate research into what drives the "citizen-consumer" — especially teens and young adults, the first generation born into this high-speed, high-tech world. Miriam Kagan (GenerationYGive) has been wondering, along those lines, could catalogs be Gen Y’s version of direct mail? (read more)
Posted Thursday, 02 October 2008 at 6:55 PM by Rebecca Leaman [Curious Apricot] | 1 comments
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10 September 2008

Set Up for Google Adwords Success with NTEN Webinars

Have you ever wanted to try online advertising to promote your organization, but weren’t sure how to get started? Starting tomorrow, NTEN.org (The Nonprofit Technology Network) will be hosting a series of webinars aimed at teaching you how to get the most out of Google Grants, a program that offers free online Google Adwords advertising to select non-profits. (read more)
Posted Wednesday, 10 September 2008 at 4:31 PM by Rebecca Leaman [Curious Apricot] | 1 comments
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- training,
- publicity,
- Marketing,
- Google
01 August 2008

Does Your Nonprofit Need an Email Newsletter Service?

Why would your organization want to pay for an email marketing service, instead of simply using Outlook and your regular email server to contact your members? There are a number of compelling reasons why even a small e-newsletter subscription list might best be handled by a dedicated email marketing service, starting — first and foremost — with reliable delivery. (read more)
Posted Friday, 01 August 2008 at 7:27 PM by Rebecca Leaman [Curious Apricot] | 11 comments
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20 May 2008

Help a Reporter — Get Free Media Exposure

When your spokesperson is interviewed on the TV evening news, that's air time worth far more than most nonprofits could hope to afford as an advertising purchase. And when your organization is quoted in the press, that lends an air of credibility that you just can't buy at any price. Advertising is telling your own story. Publicity is when someone else tells your story for you. And there's no question which type of communication packs the biggest public relations punch. (read more)
Posted Tuesday, 20 May 2008 at 2:08 PM by Rebecca Leaman [Curious Apricot] | 4 comments
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18 April 2008

Making a Case for Social Media Marketing

Social media and social networking are hot buzzwords in the world of online marketing, but what do they mean in practical terms? Is social media marketing just a passing fad, or could it be a worthwhile strategy for your organization? In a survey done... (read more)
Posted Friday, 18 April 2008 at 3:01 PM by Rebecca Leaman [Curious Apricot] | 1 comments
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15 April 2008

8 Tips for an Effective Online Survey

Your organization may send out a feedback request with its appeals or reports to members. And perhaps you routinely ask those who attend your special events to fill out a quick survey. But if you need data quickly, or from a broader range of respondents,... (read more)
Posted Tuesday, 15 April 2008 at 4:51 PM by Rebecca Leaman [Curious Apricot] | 12 comments
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12 April 2008

NonProfits on Video: Using YouTube to Promote Your Cause

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia... (read more)
Posted Saturday, 12 April 2008 at 11:54 AM by Rebecca Leaman [Curious Apricot] | 7 comments
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17 March 2008

LOLseals taps Pop Culture Trends and Web 2.0 Tools

For an example of how simple web tools and social networking sites can be used to raise awareness of a nonprofit's cause, LOLseals is worth a close look. It's a new photo caption contest from the Humane Society of the United States, blending pop culture trends and web 2.0 tools in a low-cost campaign that practically begs to go viral. (read more)
Posted Monday, 17 March 2008 at 6:51 PM by Rebecca Leaman [Curious Apricot] | 2 comments
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15 February 2008

10 Reasons Why Every Nonprofit Must Have a Blog

Think your nonprofit organization has no need for a blog? You may want to think again. According to Technorati, more than 10,500 blogs were tagged 'charity', 4,000 blogs 'nonprofit' and 2,300 blogs 'philanthropy' in January of 2007 and these numbers are predicted to rapidly increase in the future. Here are ten reasons your nonprofit should participate in this movement and harness the power of the blog today. (read more)
Posted Friday, 15 February 2008 at 4:20 PM by Rebecca Leaman [Curious Apricot] | 14 comments
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13 February 2008

Give Them Something to Talk About

Your nonprofit organization may buy advertising space to take a message to the general public, send out newsletters and email blasts to reach your membership, and run a website and blog to do both. But all of that, in the end, is simply “talking about yourself” – a strategy with very limited powers of persuasion. How can you encourage other people to talk about your cause? (read more)
Posted Wednesday, 13 February 2008 at 4:00 PM by Rebecca Leaman [Curious Apricot] | 3 comments
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07 November 2007

Media Snack Meme: How do you consume information?

Michele Martin from the Bamboo Project Blog tagged me for the Media Snacker Respect Meme, started by one of my favorite bloggers Jeremiah Owyang in which he asks: “Do you respect media snackers?” Short Answer: Ofcourse! Jeremiah defined media snackers... (read more)
Posted Wednesday, 07 November 2007 at 2:46 PM by Lenna Titizian [Dancing Apricot] | 1 comments
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- Marketing,
- memes
31 October 2007

How to Start and Grow your Nonprofit Blog: An Interview with Michael Sola

Michael Sola is the Director of Information Technology of the Chesapeake Bay Foundation (CBF), a nonprofit dedicated to restoring and protecting the Chesapeake Bay and its tributary rivers. For the past 6 months, Michael Sola has been blogging as part... (read more)
Posted Wednesday, 31 October 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 2 comments
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10 October 2007

A 30 Day Guide to Search Engine Optimization (Part 4 of 4)

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com Week 4: Objective: Your objectives in the fourth and final week include emailing potential link partners, negotiating link agreements, and continuing your... (read more)
Posted Wednesday, 10 October 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 2 comments
See more:
- Best practices,
- SEO,
- Web 2.0,
- Marketing
11 September 2007

A 30 Day Guide to Search Engine Optimization (Part 2 of 4)

This post has been contributed by Lance Trebesch and Taylor Robinson from TicketPrinting.com Week 2: Objective: Your week two objectives are to implement a sitemap and create and maintain a successful blog. What you need to know: Sitemap- Having a... (read more)
Posted Tuesday, 11 September 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 0 comments
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- Associations,
- Web 2.0,
- Marketing,
- Best practices,
- SEO
23 August 2007

Communication is key to an effective web presence - an interview with Jim Milsom

Jim Milsom, Unit Owner Riverplace One Hundred About Riverplace One Hundred Riverplace One Hundred is a Condominium Association, made up of 117 unit owners. About 60% of the owners actually live in other states and their Florida condo is a part time... (read more)
Posted Thursday, 23 August 2007 at 5:30 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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Wild Apricot Blog

Wild Apricot Blog : Tags : Marketing

02 October 2008

10 September 2008

01 August 2008

20 May 2008

18 April 2008

15 April 2008

12 April 2008

17 March 2008

15 February 2008

13 February 2008

07 November 2007

31 October 2007

10 October 2007

11 September 2007

23 August 2007