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  • Free PDF Converter Keeps Your Clickable Links

    Lori Halley 15 July 2010 7 comments
    The ability to retain hyperlinks when you convert documents to PDF format has been missing from most of the free or low-cost web-based PDF tools to date. Finally, here’s a free online document converter that can keep those clickable links working in your PDFs. Thanks to Donnie Maclurcan of ProjectAustralia for the tip on this useful free tool!
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  • What's Your Non-Profit's Content Marketing Strategy?

    Lori Halley 14 July 2010 0 comments
    Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. The rise of blogs and other social media makes online content creation a growing focus for non-profit sector, too. Why? Because content marketing works.
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  • 4 Fabulous Ideas for Your Association Networking Event

    Lori Halley 14 July 2010 1 comments
    While certain websites have co-opted the term 'social networking,' there's still a big opportunity in booking some real-life face time. Holding networking events can be a terrific way to provide value to the members of your professional association...
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  • 8 Quick Quizzes for New Volunteers

    Lori Halley 12 July 2010 5 comments
    Volunteers will stay longer and work better for your non-profit organization if you can match their personalities and passions with appropriate tasks. Could a simple quiz help you to ensure your volunteers are matched up with the kind of work they'll enjoy for the long haul?
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  • Outside the Box - How web-based software makes collaboration easier for your association

    Lori Halley 06 July 2010 0 comments
    If you're like most people, you probably think of "software" as something that comes in a shrink-wrapped box of CD-ROMs and that your IT department has to come around and install on your hard drive. In fact, web-based software (sometimes called " Software...
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  • Where the #$%! are my member records?!? Ideas on making member record management easier with online software

    Lori Halley 29 June 2010 0 comments
    Imagine you're the membership coordinator for a small association or some other member-driven organization. (If you actually ARE a membership coordinator, just imagine you're yourself!) Now imagine you don't have an online tool to maintain your membership...
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  • Quick Photo Effects and Picture Frames

    Lori Halley 21 June 2010 2 comments
    A nonprofit blog or newsletter that’s illustrated only with traditional “news release” photos can get a bit dull after a while – except maybe for the folks in the photographs! Could your illustrations use a bit of a fresh look for summer? There are...
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  • Better Sharing for Google Docs

    Lori Halley 18 June 2010 2 comments
    New sharing features in Google Docs are rolling out this week that not only make it easier to share your documents, spreadsheets, and presentations online but also give you more control over who you’re sharing those materials with and how.
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  • 10 Interview Tips That Lead to Better Storytelling

    Lori Halley 15 June 2010 10 comments
    Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. She devoted a whole chapter to storytelling in her new book, and provides ten tips for better interviews in this guest post.
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  • Make Your Own Infographic

    Lori Halley 25 May 2010 13 comments
    Infographics are to data what storytelling is to an annual report: a more engaging way to help bring attention and understanding to your nonprofit’s cause. Let’s take a closer look at these visual representations of data and ideas, along with great resources to help you get started on making your own infographic.
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  • Swipe your Social Media Response Plan from the US Air Force

    Lori Halley 11 May 2010 2 comments
    Should a nonprofit organization look to the military for social media advice? Perhaps so, if it’s the US Air Force we’re talking about! In fact, their Web Posting Response Assessment flow chart can serve as a strong models to guide your staff in best practices of online conversation.
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  • Keep Your Nonprofit Safe from Spam Complaints

    Lori Halley 10 May 2010 2 comments
    Does your nonprofit send out e-newsletters, fundraising appeals by email, and/or group “email blasts” to your mailing list? And do those messages sometimes get refused or marked as spam? If so, that’s a problem – but it’s one you can fix.
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  • Facebook Business Tips for Nonprofits

    Lori Halley 07 May 2010 3 comments
    If your nonprofit is on Facebook (or plans to be) you’ll want to check a new blog post that’s out this week from Tamar Weinberg. She’s an internet marketing consultant who manages Community Support and Advertising at Mashable.com, as well as the author...
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  • 4 Ways to Search Flickr by Color

    Lori Halley 29 April 2010 0 comments
    We’ve talked before about good tools that will search Flickr for Creative Commons-licensed images based on the keywords you choose. Now, check out another (more colorful) way to find the pictures you need for your blog or website... Just don't be surprised if your productivity drops - these color-based search tools are fun!
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  • Moderating Forums: a Training Video

    Lori Halley 25 April 2010 0 comments
    If your nonprofit’s plan for online outreach includes a discussion forum – this one's for you. The first of three training videos produced to guide the volunteer moderators who helped run the British Columbia Library Association's 2009 Teen Reading...
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