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  • Do Non-Profits Get ROI From Usability?

    Lori Halley 13 February 2007 1 comments
    For businesses, usability's return on investment is pretty clear. Increased employee productivity, greater improvements in key performance indicators, double the sales and double the conversion rate. But what about non-profit organizations? Can they...
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  • Basics of email marketing for nonprofits

    Lori Halley 12 February 2007 3 comments
    Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small...
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  • Learn how wikis are successfully applied in the nonprofit sector

    Lori Halley 08 February 2007 0 comments
    Imagine launching a website that allows any of its visitors to edit content online? That simply is a wiki . The massive free encyclopedia Wikipedia is a collaborative user-built website that users can create and edit online content without requiring...
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  • Don't miss the Association Technology Conference in Washington, DC Feb 12 - 14

    Lori Halley 05 February 2007 0 comments
    With our lives operating at a fast speed, it's easy to miss important events. But please don't miss this one. I think the 2nd Annual Association Technology Conference is the best possible use of our time. According to the ASAE & The Center for...
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  • Designing Your Non-profit Web site

    Lori Halley 29 January 2007 4 comments
    Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will...
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  • Non-profit board decision-making: Fast? Slow?

    Lori Halley 23 January 2007 0 comments
    As the New Year kicks off, we wish your non-profit faster decision-making this time around :-) Copyright, Grantland Enterprises; www.grantland.net . Used with permission. May not be reproduced in any format.
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  • Baby Boomers are a huge opportunity for non-profits

    Dmitriy Buterin 19 January 2007 1 comments
    At 77 million, baby boomers have power and non-profits should pay attention to them. That’s what a recent article listed in Nonprofit Charitable Orgs Newsletter, Top 8 Tips for working with Baby Boomer Volunteers points out. As they begin to retire,...
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  • Developing Effective Content for the Web

    Lori Halley 16 January 2007 3 comments
    Your content – and how you present it – is a vital piece of the puzzle in selling yourself on the Web. You may have a very nice looking and sleek site, but if the writing on it isn’t concise, easy-to-read and relevant, visitors might only take a look...
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  • What can non-profits learn from businesses? ………Trustiness!

    Lori Halley 12 January 2007 0 comments
    Non-profits and businesses have a lot to learn from each other. Non-profits would likely do better if they placed more emphasis on earning their donors' trust and businesses too would make more profit if they focused their efforts on building trusting...
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  • Non-profits are using emerging web 2.0 tools and you should too

    Lori Halley 11 January 2007 0 comments
    It should come as no surprise. The buzz about Web 2.0 tools and software-as-a-service (SaaS) has been caught and non-profits are adopting them. That's the gist of the recent article in IT Business In fact, there are a lot of ready-to-use software-as-a-service...
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  • dotOrganize study: how non-profits feel about technology and how do they actually use it

    Lori Halley 09 January 2007 0 comments
    The recently released report by dotOrganize in September 2006: "Online Technology for Social Change: From Struggle to Strategy," has been welcome for non-profits that are trying to harness the Web's power to grow their lists, engage constituents and...
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  • Marketing Practices for Non-Profit Organizations

    Dmitriy Buterin 02 January 2007 2 comments
    Does a non-profit need a marketing plan? Why? Your non-profit definitely needs a marketing plan (and a lot of patience) to cut through the signal-to-noise ratio - especially on the Web . Unlike other methods of obtaining visitors through traditional...
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  • Who Are You? Branding Your Non-Profit Site on the Web

    Dmitriy Buterin 22 December 2006 3 comments
    Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your...
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  • Transforming Your Web Visitors into Eager Donors and Volunteers

    Dmitriy Buterin 18 December 2006 5 comments
    Your website can be a great tool in engaging prospective donors and volunteers. To do this you need to foster a sense of community with your target audience, and then call them to action. Here are a few things you might want to consider: Build meaningful...
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