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  • Designing Your Non-profit Web site

    Lori Halley 29 January 2007 4 comments
    Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will...
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  • Non-profit board decision-making: Fast? Slow?

    Lori Halley 23 January 2007 0 comments
    As the New Year kicks off, we wish your non-profit faster decision-making this time around :-) Copyright, Grantland Enterprises; www.grantland.net . Used with permission. May not be reproduced in any format.
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  • Baby Boomers are a huge opportunity for non-profits

    Dmitriy Buterin 19 January 2007 1 comments
    At 77 million, baby boomers have power and non-profits should pay attention to them. That’s what a recent article listed in Nonprofit Charitable Orgs Newsletter, Top 8 Tips for working with Baby Boomer Volunteers points out. As they begin to retire,...
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  • Developing Effective Content for the Web

    Lori Halley 16 January 2007 3 comments
    Your content – and how you present it – is a vital piece of the puzzle in selling yourself on the Web. You may have a very nice looking and sleek site, but if the writing on it isn’t concise, easy-to-read and relevant, visitors might only take a look...
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  • What can non-profits learn from businesses? ………Trustiness!

    Lori Halley 12 January 2007 0 comments
    Non-profits and businesses have a lot to learn from each other. Non-profits would likely do better if they placed more emphasis on earning their donors' trust and businesses too would make more profit if they focused their efforts on building trusting...
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  • Non-profits are using emerging web 2.0 tools and you should too

    Lori Halley 11 January 2007 0 comments
    It should come as no surprise. The buzz about Web 2.0 tools and software-as-a-service (SaaS) has been caught and non-profits are adopting them. That's the gist of the recent article in IT Business In fact, there are a lot of ready-to-use software-as-a-service...
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  • dotOrganize study: how non-profits feel about technology and how do they actually use it

    Lori Halley 09 January 2007 0 comments
    The recently released report by dotOrganize in September 2006: "Online Technology for Social Change: From Struggle to Strategy," has been welcome for non-profits that are trying to harness the Web's power to grow their lists, engage constituents and...
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  • Marketing Practices for Non-Profit Organizations

    Dmitriy Buterin 02 January 2007 2 comments
    Does a non-profit need a marketing plan? Why? Your non-profit definitely needs a marketing plan (and a lot of patience) to cut through the signal-to-noise ratio - especially on the Web . Unlike other methods of obtaining visitors through traditional...
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  • Who Are You? Branding Your Non-Profit Site on the Web

    Dmitriy Buterin 22 December 2006 3 comments
    Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your...
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  • Transforming Your Web Visitors into Eager Donors and Volunteers

    Dmitriy Buterin 18 December 2006 5 comments
    Your website can be a great tool in engaging prospective donors and volunteers. To do this you need to foster a sense of community with your target audience, and then call them to action. Here are a few things you might want to consider: Build meaningful...
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