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Tags : Associations

07 March 2007

Social Marketing De-Mystified

Marketing is the selling of services, ideas or products. While traditional marketing shifts the buying patterns of products by consumers, social marketing shifts ideas, attitudes and behaviours of individuals in a society. With social marketing, the... (read more)
Posted Wednesday, 07 March 2007 at 7:26 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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01 March 2007

How Non-Profits Can Use Mashups

Last week, we wrote a blog post about web 2.0 technologies for non-profits - an overview of the latest web tools such as blogs, social networking applications, RSS, social bookmarking, wikis and more. Today, we want to discuss another exciting new... (read more)
Posted Thursday, 01 March 2007 at 10:06 PM by Lenna Titizian [Dancing Apricot] | 5 comments
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28 February 2007

Non-Profit Hiring Process

Spending months looking for the right executive? Then include "Sense of Humour Preferred" in your ad :) Copyright, Grantland Enterprises; www.grantland.net . Used with permission. May not be reproduced in any format. (read more)
Posted Wednesday, 28 February 2007 at 2:51 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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12 February 2007

Basics of email marketing for nonprofits

Is your nonprofit using email - an effective and low-cost way of communicating with your members, donors and the public? If the answer is yes, that's great! You already know the value of email marketing for your nonprofit. If you're a start-up or small... (read more)
Posted Monday, 12 February 2007 at 11:26 AM by Lenna Titizian [Dancing Apricot] | 3 comments
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05 February 2007

Don't miss the Association Technology Conference in Washington, DC Feb 12 - 14

With our lives operating at a fast speed, it's easy to miss important events. But please don't miss this one. I think the 2nd Annual Association Technology Conference is the best possible use of our time. According to the ASAE & The Center for... (read more)
Posted Monday, 05 February 2007 at 6:07 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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- Associations,
- Best practices
29 January 2007

Designing Your Non-profit Web site

Everything is subjective when it comes to the things that look pleasing to the eye. Everyone has a favourite colour, a favourite font, or a favourite aesthetic. However, when it comes to designing your Web site, there are a few hard rules that will... (read more)
Posted Monday, 29 January 2007 at 9:00 AM by Lenna Titizian [Dancing Apricot] | 4 comments
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23 January 2007

Non-profit board decision-making: Fast? Slow?

As the New Year kicks off, we wish your non-profit faster decision-making this time around :-) Copyright, Grantland Enterprises; www.grantland.net . Used with permission. May not be reproduced in any format. (read more)
Posted Tuesday, 23 January 2007 at 3:00 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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19 January 2007

Baby Boomers are a huge opportunity for non-profits

At 77 million, baby boomers have power and non-profits should pay attention to them. That’s what a recent article listed in Nonprofit Charitable Orgs Newsletter, Top 8 Tips for working with Baby Boomer Volunteers points out. As they begin to retire,... (read more)
Posted Friday, 19 January 2007 at 3:00 PM by Dmitriy Buterin [Chief Apricot] | 1 comments
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16 January 2007

Developing Effective Content for the Web

Your content – and how you present it – is a vital piece of the puzzle in selling yourself on the Web. You may have a very nice looking and sleek site, but if the writing on it isn’t concise, easy-to-read and relevant, visitors might only take a look... (read more)
Posted Tuesday, 16 January 2007 at 7:00 AM by Lenna Titizian [Dancing Apricot] | 3 comments
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22 December 2006

Who Are You? Branding Your Non-Profit Site on the Web

Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your... (read more)
Posted Friday, 22 December 2006 at 4:33 PM by Dmitriy Buterin [Chief Apricot] | 3 comments
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12 December 2006

On decision-making in non-profits

As a company providing products and services to the not-for-profit sector, it seems to us that one of the challenges in running a non-profit organization is slow decision-making. You often need to consult with so many different types of stakeholders:... (read more)
Posted Tuesday, 12 December 2006 at 2:23 PM by Lenna Titizian [Dancing Apricot] | 0 comments
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- Associations,
- Non-profit
27 November 2006

What is NOT a best practice for saving money in your non-profit organization

As discussed in an earlier post on Trends and Best Practices , "scrimping" (cost-cutting) is a harsh reality for associations - and all other non-profits There are smart ways to "scrimp" - for example using web technologies to reduce your communication,... (read more)
Posted Monday, 27 November 2006 at 2:25 AM by Dmitriy Buterin [Chief Apricot] | 1 comments
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- General non-profit interest,
- Associations
15 November 2006

Trends and Best Practices for Associations

I greatly enjoyed the recent CSAE seminar on Trends and Best Practices for Associations (and many of them apply to other kinds of non-profit organizations). The world is changing and we all have to adapt - or deal with (unpleasant) consequences! The 7 measures of success study done with Jim Collins as the advisor (author of famous business bestseller Good to Great) was also quite interesting, I will probably do a separate post on that one. Here is a short recap of 8 Super Trends discussed: 1. Demassification (break-up of the mass market). (And this word sounds made-up to me. I prefer "mass customization") The mass market is breaking into smaller pieces, as differences in lifestyles, preferences, and priorities further segment the population. Members and prospective members alike are interested in focused efforts to meet the needs of their smaller, more specialized groups, not in a one- size-fits-all package of association products and services. (I am definitely seeing this trend. One very cool idea we are working on in our Wild Apricot system which will help to support this notion is a tagging concept - to let people "tag" member records and events just like they tag pictures on Flickr or bookmarks on Del.icio.us) (read more)
Posted Wednesday, 15 November 2006 at 8:06 PM by Dmitriy Buterin [Chief Apricot] | 4 comments
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02 November 2006

Webpages accessible only to your members

Member-only webpages Many organizations find that one important way to attract and keep members is to provide them with valuable content. Industry research, whitepapers, how-to guides, checklists, electronic versions of presentations from their events... (read more)
Posted Thursday, 02 November 2006 at 8:41 AM by Dmitriy Buterin [Chief Apricot] | 0 comments
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14 September 2006

CSAE seminar on HR for associations

We had a chance to attend a CSAE (Canadian Society of Association Executives) Trillium chapter workshop on HR issues for associations . These kind of events are always an interesting first-hand source on what current issues are important for associations.... (read more)
Posted Thursday, 14 September 2006 at 5:00 PM by Dmitriy Buterin [Chief Apricot] | 0 comments
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- Wild Apricot,
- Associations