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  • SEO Keywords for Small Non-Profits

    20 June 2011 4 comments
    Your non-profit website is supposed to help new people – prospective donors, members, and advocates – find your organization online. But what if it’s not showing up in the search engines?
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  • Event Fundraising Analytics for Nonprofits

    15 March 2010 0 comments
    Data? Metrics? Analytics? It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Analyze This: A Nonprofit's Guide to Event Fundraising Analytics...
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  • Nonprofits Get Free Help with Web Analytics

    04 January 2010 2 comments
    No time, no budget, and no skilled resources available for your nonprofit to dive into web analytics and make sense of what the numbers mean for your goals and objectives? The Analysis Exchange wants to help — at no cost to your organization.
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  • Got Klout? Great Twitter Metrics for Nonprofits

    23 December 2009 5 comments
    Whether your nonprofit is new to Twitter or you’re simply looking for fresh insights, Klout is a excellent (free) service worth a try. Not only does it give you a host of useful metrics in one tidy package, it actively helps you understand what the numbers mean and what you can do with them.
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  • GraphEdge Twitter Analytics: Focus on Your Networks

    17 December 2009 2 comments
    GraphEdge is a tiny company with a new social analytics tool that's primarily designed for organizational use, rather than individuals, and nonprofits may want to grab a free trial while it’s still available. Here's why.
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  • Skip TweetPsych... but Watch the Webinar

    15 December 2009 1 comments
    Among the new Twitter analytics tools, TweetPsych stands out for its very different perspective — it analyses the language of your tweets to create a "psychological profile" and to suggest other Twitter users who "think like you."
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  • What Can StreamGraphs Tell You About Your Nonprofit's Twitter Strategy?

    13 December 2009 6 comments
    Twitter StreamGraphs is a Java-based visualization tool that gives you a colorful overview of the last 1000 tweets that come up in a search for any keyword, username, or list on Twitter. Pretty, yes, but is it truly useful for nonprofit organizations looking to improve their Twitter strategy?
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  • Better Twitter Analytics for Nonprofits

    09 December 2009 12 comments
    The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? How? And what can you do with those numbers? Let’s look at Twitter, for example.
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  • SociafyQ - Free Social Media Tracking and Analytics

    23 May 2009 4 comments
    By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Even for nonprofits on a tight budget, there are plenty of good monitoring tools. But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? SociafyQ is designed to do just that.
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  • What Makes a Successful Online Community?

    17 March 2009 1 comments
    A successful online community can pay off in increased word of mouth (35%), more brand awareness (28%), bringing new ideas into the organization faster (24%) and greater customer loyalty (24%), according to the 2008 Tribalization of Business study...
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  • How to Shorten URLs and Track Clicks

    03 February 2009 14 comments
    If you’ve ever received an email with a long link that breaks across several lines, so you’ve had to copy-and-paste the URL into your web browser, the benefits of a URL-shortening service will be immediately clear. Short URLs are a better fit wherever your messages are restricted in length, and they’re simply easier to remember. There are many free URL-shortening services to choose from, with a variety of useful features — such as previews, bookmarklets, and, in some cases, the ability to track the clicks on your shortened links.
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