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Catch Up With Our Link Round-up

This week you may have experienced information overload as you tried to catch up after the Thanksgiving holiday. So we thought we’d help out by offering a round-up of five non-profit and membership posts you might have missed during the holidays.

 This week’s Apricot Jam link round-up includes:

  • ideas for engaging association members 
  • marketing lessons from the Hunger Games 
  • tips for preventing volunteer burnout and offering volunteers the right tools 
  • a recipe for effective infographics

Check out these post summaries and click on the titles to read the entire post.

5 Ways to Engage Your Association’s Members 

In a guest post on the XYZ University Blog, Meagan Rockett (Greenfield Services Inc.) tells us:

XYZ University has defined member engagement as “the emotional commitment the member has to the association and its mission.”
As such, many association executives pose the question: “How do I engage my members in a meaningful way?”  

Meagan offers “five ways (that are relatively inexpensive and not overly time-consuming) to engage your association’s members”.

5 Important Marketing Lessons Nonprofits Can Learn From The Hunger Games

Madeline Turner (npEngage) suggests:

Fans’ obsession with the Hunger Games saga isn’t by chance. It’s by design. The stories, the characters, the themes, the plot, the brand — they’re all crafted in a way that envelopes even the innocent bystander. As a Hunger Games fanatic (if Disney creates a Panem-based theme park, I’ll be first in line to visit the Capitol), I’ve been thinking about how nonprofits can learn from the phenomenon and generate this type of dedicated following.

Turner offers 5 lessons “from the Hunger Games that might just change the way you approach building your fan base”

Since December 5th was International Volunteer Day, here are a couple of posts with some volunteer management tips:

6 Ways Nonprofits Can Prevent Volunteer Burnout

Shari Ilsen (VolunteerMatch) reminds us:

Volunteers represent the heart and soul of any functioning nonprofit, but we should always remember that they’re not paid staff, and because of that their threshold for burnout is lower than you may think.

Shari offers 6 “helpful tips on how to handle your own workload and avoid losing your volunteers to burnout”.

Give Your Nonprofit Volunteers the Right Tools 

Beth Ann Locke (#fundchat) suggests:

As fundraisers, we are so fortunate to work with volunteers who are supporters and wish to assist our charity with fundraising. I’m not talking about event volunteers, although they may bring guests to an event, but donor-volunteers.

Locke asks: “Are you offering your champions a variety tools that they can use to help you with fundraising?”

Draw Me a Story:  A Recipe for Effective Infographics

In a guest post on the NTEN Blog, Nicole Lampe (Resource Media) advises:

With 24/7 internet access on smartphones and tablets, folks these days are drowning in information. As screens and attention spans shrink, so too must our content. ... And the meteoric rise of Instagram and Pinterest shows that people are weary of words and hungry for eye candy.

Turns out, there is a scientific explanation for our love of visuals. Our brains treat text as a series of symbols, meaning we have to decode words to grasp their meaning. Pictures, on the other hand, speak for themselves. There is an art and science to choosing photos (Resource Media is compiling a report that merges the latest research and expert advice on the topic, due out this summer). But for this article, we'll focus on visual communications' latest craze: infographics.

Lampe “focuses on the content side” of the infographics equation and outlines the “four W’s” to consider.

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]
Posted by Lori Halley [Engaging Apricot]
Published Friday, 06 December 2013 at 8:30 AM
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