From scaring up revenue to creepy pitches and lessons from Alfred Hitchock – this week’s link round-up offers great ideas and insight on how you can tap into some Halloween excitement – as long as you aren’t afraid of innovation.
Samuel Fanburg (TheNonProfitTimes) notes:
While many of the nation’s charities eagerly anticipate the holiday season as their peak time for fundraising, Halloween is prime time for some nonprofits. For Goodwill Industries International, Halloween has become a welcome opportunity to sell more merchandise and raise more money.
Fanburg explains how organizations, such as Goodwill Industries International and UNICEF, have leveraged Halloween to raise funds and drive sales. They’ve found creative ways to engage shoppers and donors with successful events, such as Goodwill’s “Ghoulwill Balls” ... costume parties that include auctions, dancing and “spooky entertainment” and UNICEF’s “Virtual Costume Party” on a UNICEF micro-site, supporters are encouraged to upload a photograph of themselves and apply a “costume” provided by UNICEF.”
In a guest post on Beth’s Blog, Erica Mills suggests:
Creepy is great for a Halloween costume, but not so great for raising funds so you can change the world.
Erica suggests that most non-profits have “delivered a creepy pitch” and advises us to “Start thinking pitches. Plural. Why plural? Because really what you need are pitches that align with each step along the Engagement Cycle. More ‘door openers’, less ‘deal closers’.”
In the post, Erica outlines the engagement cycle and explains how to “To avoid creepy pitching, map out how you are going to gently, yet purposefully, move each group (e.g. newsletter subscribers, event attendees, one-time donors, monthly donors, etc) along the engagement cycle throughout the course of the year.”
In a post on the ForMomentum blog, Joe Waters tells us:
I recently saw the movie Hitchcock, which tells the story of the making and marketing of Psycho. The master of horror Alfred Hitchcock financed the movie himself for what was in 1959 a huge sum: one million dollars.
What Hitchcock did to market the film has lessons for all marketers, but especially cause marketers like you and me that have small budgets, tentative support but big aspirations for success!
…The biggest lesson from the marketing of Psycho is the need to think creatively and progressively about the challenges we face. You can surmount any difficulty, but you have to believe in what you're doing.
In the post, Joe outlines how, like Hitchcock, you need to: “break some rules”; “spot the trends”; “manage every detail” and “Be red-blooded, not blue-blooded” for successful cause marketing.
The Itechra Blog offers “five great social fundraising ideas for non-profits to use during their campaigns for Halloween.”
These include: changing your Facebook cover page; creating a fundraising event; running a Facebook contest using your Facebook custom tab; running a wall post promotion; and partnering with a corporate sponsor to run a campaign on social media. Check out all of their fun ideas.
Finally, in case you missed it, here’s a Wild Apricot blog post from last year that offers some ideas on how organizations have found innovative ways to raise awareness and funds for their causes – using pumpkins and Halloween.
Want more non-profit and membership links?
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You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub. Happy Halloween!