This week’s link round-up offers a lot of learning. From lessons we can "Learn From the Royal Baby", to lessons on membership marketing, fundraising writing, board responsibilities, websites and more. Here’s a look at five of the top posts that we’ve bookmarked this week on Apricot Jam.
5 Things Nonprofits Can Learn From the Royal Baby
Joe Waters (Inspiring Generosity) congratulates “the Duchess of Cambridge and Prince William on the birth of their first son!” and uses this opportunity to suggest:
A little suspense is a good thing
Reporters and well-wishers surrounded Kate’s hospital in anticipation of the announcement. On your end, what about countdown clocks to upcoming events or special content for select supporters? Think about how you can use Facebook and Twitter to build excitement and suspense. Everyone likes a rush of excitement and to feel like they are “in the know” when something important is happening.
Tony Rossell (Membership Marketing Blog) asks:
In this post, Rossell uses Costco as an example and outlines the “four main ingredients that have contributed to their success.”
If membership as a way to connect with your community and customers is a dead or dying concept, why are so many for-profit companies running to embrace it?
Ann Green (Ann Green’s Nonprofit Blog) suggests:
Green suggests “it’s easy to fix this” and offers “a few ways to make your writing more conversational.”
Imagine that you are donor and you receive a newsletter from a nonprofit organization that you support. As you read it, you come across phrases like generate social capital and culture-focused projects. Does it make you want to read more, or put it aside and go on to your next piece of mail?
One of the keys to good writing is to be conversational. Many nonprofit communications (newsletters, fundraising letters, etc) are not conversational and tend to be impersonal and abstract.
In a post on IntrinXec Management Inc.’s blog Maria Huntley asks:
Does your non-profit board really understand what it means to be a board member?
Huntley offers “4 specific topics” that she addresses each year with the boards she with which she works.
… Every responsible nonprofit should annually be providing their Board with the proper education about their legal responsibilities and tools necessary to do the job.
In a guest post on the NTEN Blog, Zack Rosenberg (Founder and CEO of DoGoodBuyUs) tells us:
In the two years since we launched our business, our website has been our main focus, going through daily changes and updates. Some of these changes are good and some are less than good. We are keenly focused on making small changes, everyday. That has been our philosophy from day one.
What advice can I give to a bunch of techies about websites? Have a thick skin. A very, thick skin. In the two years since we launched our business, the website has been our main focus, going through daily changes and updates. Some of these changes are good and some are less than good. We are keenly focused on making small changes, everyday.
Rosenberg offers 4 ideas that “past lessons have taught [him]” about websites.
Want more non-profit and membership links?
This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.
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You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.