Since we’re focusing on communications this month, here is a round-up of four blog posts that offer tips and advice on non-profit or membership communications - bookmarked on Apricot Jam this week.
Elsbeth Russell (Association Adviser) notes:
You have helpful programs designed for your members. You serve as an advocate for your industry on Capitol Hill. Your association may even set the standard for quality in your industry by certifying businesses and individuals in their trade.
None of those lofty accomplishments mean a thing if you’re not telling your members—and potential members—why it should matter to them.
“Don’t tell them how a watch works; tell them they’ll be able to tell the time.”
…Taking the time to communicate the way your members—and potential members—want to listen can help your message have a greater impact on your audience.
Shannon Neeser (XYZ University) suggests:
We are living in an information age. I’ve got more professional news and information delivered to my inbox every day than I can keep up on, and I’m looking to social media for information before I even check my email.
…I belong to a professional organization; they create original content, but, full disclosure, I don’t read their newsletter or blogs; I don’t even open them most of the time. If I were to pick the top 10 sources I value for industry information, the association I belong to doesn’t make the list.
...If you don’t want your association to fall into the category of content that’s getting tuned out, you need to start curating the best content out there for your members; become a go-to spot to keep up to date without having to weed through any noise.
In a post on Katya’s Non-profit Marketing Blog, Melissa Raimondi (Network for Good), tells us:
Infographics are a hot topic in the world of marketing. They are a popular way to make potentially boring data visually appealing and fun.
…In an efficient, unobtrusive manner, infographics can communicate a wealth of information in a glance. Data visualization is giving nonprofits the opportunity to make statistics about potentially scary topics such as child mortality and domestic violence understandable for a large donor base.
...But what if that isn’t the whole story? What if infographics, with their clean lines and minimalist feel, are creating a dearth of repeat donors?
In a post on the NTEN Blog, Julia Reich (Stone Soup Creative) reminds us:
An organization’s brand is everything it stands for - its vision and values, and the emotional connotations it inspires in everyone who comes in contact with it. With all the focus on social media, multi-channel campaigns, and mobile technology, we may have let slip to the back burner some key reminders of how your website plays an anchor role in your nonprofit's brand.
Reich offers some tips for successful websites as well as “6 additional suggestions for keeping your website - and all your online communications - in line with your brand”.
Want more non-profit and membership links?
This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.
We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.
You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.
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