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Channeling Dr. Seuss, Events for Gen X & Y and More

This week’s Apricot Jam round-up includes 5 posts that offer insight into boards and fundraising Dr. Seuss-style; how Gen X and Y are impacting events; strategic planning for associations; and tips for content marketing for member recruitment.

May 2013 Nonprofit Blog Carnival 

Erik Anderson (Donor Dreams Blog) hosted the May Nonprofit Blog Carnival.

Eric asked for open letters to non-profit board volunteers, Dr. Seuss-style. 

Check out the round-up that includes “letters to board members who are reluctant to fundraise”; “love letters to board volunteers”; “tips for reinvigorating board meetings”; and much more.

This week we found two posts on the topic of how Gen X's and Y's desire for and style of learning is impacting membership organizations.

How Generations X & Y Are Changing Meetings & Events

Jenise Fryatt (Sound n’ Sight Blog) tells us:

More transparency, more engagement and more education: these are some of the features Generations X and Y are looking for in exhibitions and events, according to new research by Amsterdam RAI.

...To make events future-proof, we need to deal with new expectations from current and future target groups. Generation X (35-50 years old) and Y (20-35 years old) are either current event visitors and/or on our wish list for future events.

...In essence, both generations require new models of interaction. Meeting and events are more than just a stand alone, one-off activity: they have an important role in communities and year-round dialogues. We can expect a change in event formats, a continuing growing role of technology and a focus on participation.

Good News For Association Education Courtesy of Generation X

Shelly Alcorn, CAE (Association Subculture Blog) explains that:

Generation X is the first generation to fully embrace the need for lifelong learning and they show every sign of continuing their pursuit of quality education that will make them competitive in the workplace.

... Far from being outdated, we are actually on the cusp of being able to provide educational solutions that can satisfy Generation X members and the younger generations that will follow. 

Why Good Doesn’t Get to Great 

Mark Athitakis (Associations Now) suggests:

For all the debate about whether strategic planning is effective—or whether it might need a new name—there’s little dispute that having strategic thinkers at the helm of an organization is critical. Indeed, that’s one of the signature differences between associations that do big things and those that just coast along, according to a recent study.

... Overall, the study’s authors argue, the most successful organizations are the most strategic ones, and the ones that are most disciplined about adhering to the plans they create. 

Four Challenges to Effective Content Marketing for Membership Recruitment

Tony Rossell (Membership Marketing Blog) shares some insight into “why content marketing may not work”. Rossell suggests:

    1. Make sure that your content is not all about you. Prospects are looking to solve their problems.  So be sure your content provides a solution. 
    2. Your content does not include calls to action. ...  
    3. Your shared content is too broad.  ...
    4. Your testing is too slow.

Also on the topic of content marketing, you might want to check out the post – Do You Have a Membership Content Strategy? – that we published a few weeks back.

Want more non-profit and membership links?

This is just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.

We hope you'll visit Apricot Jam often to see what’s new or subscribe to our RSS feed.

You can also find additional articles and guides on non-profit and membership topics in our Membership Knowledge Hub.

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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]
Posted by Lori Halley [Engaging Apricot]
Published Friday, 07 June 2013 at 8:30 AM
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