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eBook Offers Online Marketing Insights for Nonprofits

A free eBook, published by Blackbaud, offers guidance on peer-to-peer fundraising, integrated marketing, social media and more. “Some of the best and brightest in the nonprofit industry” have collaborated on this eBook to “share their expertise from years working with organizations both as employees and consultants.”

I was excited when I saw the cover of the eBook, npExperts Online Marketing Insights for Nonprofits (shown here). Not only are the contributors some of my favorite nonprofit experts, but I also finally realized the source of the fun avatars I’d been seeing on Twitter (back in March) for some of the authors such as John Haydon, Beth Kanter and Marc A. Pitman.

Aside from the fun cover, this eBook offers a wealth of information “to help nonprofits improve their online marketing and fundraising and better serve their missions.” As Blackbaud’s Frank Barry suggests, in the foreward, “Nonprofit experts in fundraising, marketing and communications, social media, mobile technology, digital advertising and more have come together to bring you top-notch insights and practical advice on how to leverage technology and the Internet  for online marketing and fundraising growth.” 

Chapters and articles in this eBook include:

Social Media:

  • 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter
  • 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon
  • Three Ways to Use Social Media in Your Next Campaign by Amy Sample Ward
  • Social Media and Its Relationship with Online Fundraising by Carie Lewis

Email Marketing:

  • The Science of Email by Steve MacLaughlin
  • Speak to the Inner Angel, Not the Inner Bookkeeper by Kivi Leroux Miller
  • Want to Raise Money Online? Don’t Forget about Email by Farra Trompeter
  • Nonprofits + Internet = People Inspiring People by Ted Hart

Mobile:

  • Getting Personal with Mobile Optimization by Ben Wong
  • Mobile Fundraising by Jeff Patrick

Peer-to-Peer Fundraising:

  • Expanding Beyond the Fundraising Event by Robyn Mendez
  • Think High-Tech / High-Touch to Optimize Peer-to-Peer Fundraising by David Hessekiel
  • Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith
  • Peer-to-Peer Fundraising IS a Social Medium by Donna Wilkins

Integrated Marketing:

  • Integrated Marketing: Yesterday and Today by Dennis McCarthy
  • Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? by Marc A. Pitman
  • Integrated Marketing and Online Fundraising by Roger M. Craver
  • Online Fundraising by Scott Pearl
  • Improving Direct Marketing Response with Online Advertising by Richard Becker
You can sign up to download the free eBook here: www.blackbaud.com/npexperts.

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Lori Halley [Engaging Apricot]Lori Halley [Engaging Apricot]

Posted by Lori Halley [Engaging Apricot]

Published Wednesday, 17 April 2013 at 8:30 AM
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