In this month’s focus on websites, we’ve looked at serving up satisfying content, as well as ways to build community through your website. But to entice visitors to stick around and respond to your call to action, or to keep coming back for more, you’ve got to grab their attention as soon as they land on your website.
First impressions really do count when it comes to websites.
In a recent post, Katya Andresen noted that “Researchers at Carleton University say that visitors decide the attractiveness of a web page in one-twentieth of a second, and that first impression holds up over time and correlates to their ratings of the site.”
What are visitors seeing in their first “one-twentieth of a second” on your website? Does your nonprofit website instill trust in those making donations? Does your association website demonstrate from the "get-go" that it is “the” destination for, or source of information in your field? If you’re serving up old, stale news, outdated information and images, you won't grab a visitor’s attention or build trust. Maybe it’s time to do a little website spring cleaning?
Is it time for a website springtime cleaning?
Since spring officially arrived last week, perhaps it’s a good time to freshen up your website. If you're ready to roll your sleeves up, shake off the welcome mat and clear out the cobwebs to renew your website’s luster, you can get started by checking out our Website Spring Cleaning To Do List.
This new resource in our Membership Knowledge Hub, outlines some of the tasks that you can consider in order to spruce up and refresh your website. For example, it includes tips to help you:
Have a look at the Website Spring Cleaning To Do List and give your website a little springtime refresh!
- Clear out and tidy up
- Tune-up website working parts
- Conduct a content clean-up
- Add some fresh content
- Shine up your call to action
More website posts:
Image source: Cleaning icons, courtesy of BigStockPhoto.com