Since we’re focusing on websites and technology this month, here is a round-up of tech and website posts we’ve bookmarked on Apricot Jam lately.
These fresh links offer insight and ideas on: building trust and conveying a “cool” image on your nonprofit website; low-cost and free web-based tools; tips for DIY infographics; and advice on why nonprofits might need new tech more than new staff.
Francisco Rosales (Socialmouths) suggests:
We all understand trust is not built instantly. Right?
So what do we mean when we talk about building instant trust on a website?
Well, here goes 2,500+ words, 13 images, lots of stats and even an infographic to explain why it is important to have clear trust indicators on your site, several ways to do so and how you can take the whole game of on-site trust to the next level.
In this post in the Stanford Social Innovation Review, Curtis Chang notes:
My firm is often brought in to advise clients who want their websites to convey a “cooler” image. When I ask them to give an example of a popular brand they would like to emulate, they usually say Apple. “I want people to come to our website with anticipation,” one client said, “the way I go to an Apple Store.”
Visiting the Apple Store is a great example of “a cool experience.” It also illustrates why the typical nonprofit’s website isn’t cool and why it won’t be—unless they embrace an entirely different paradigm.
In this post, Chang offers “Three design principles for nonprofits looking to revamp their websites.”
Kivi Leroux Miller (Kivi’s Nonprofit Communications Blog) tells us:
In many nonprofits, technology budgets are seen as a luxury, especially for communications departments. After all, communicating is really mostly about writing, and you can do that on an ancient computer, right?
While that may be true in some ways, the problem is that it focuses too much on the communications product and not at all on the people who you want to read those communications. And today, to reach the right people with the right message, you need good technology. And I am not talking about the latest version of Microsoft Office or a Facebook account.
… It’s not a matter of “if” your nonprofit should be moving in this direction, but “when.” I’d argue the time is NOW. This is a perfect opportunity for fundraising and communications staff to collaborate and to start getting the right solutions in place. Doing this will improve the results of your work and save you an incredible amount of time in the long-run. If your choice is between more staff and this kind of technology, seriously think about the technology over the additional staff.
This post, by Nonprofit Tech 2.0, suggests:
The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.
The post offers a list of 100 web-based tools and a brief overview of each.
Beth Kanter (Beth’s Blog) notes:
Most of [us] think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. I couldn’t agree more!
But there is another reason to consider “DIY” infographics – as a sense-making technique. My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking about what it means. For me, I need to see patterns and link it back to strategy and tactics. And, there is no better way consolidate your insights by expressing them as DIY infographic.
In this post, Beth offers an overview of some “free, low cost, easy-to-master tools and templates to reduce some of the sweating.”
You'll find links to these posts (and many more) in the Technology section of Apricot Jam – where we curate blog posts and articles on websites and technology topics.
These are just a taste of the Delicious collection of membership and non-profit posts and articles we’ve bookmarked on Apricot Jam lately. You can check out the latest posts on topics such as: Membership, Volunteers, Communications, Events, Social Media, Leadership and Fundraising.
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